Lexington, MA (PRWEB) November 06, 2013
Forbes Consulting Group (http://www.forbesconsulting.com), the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that Principal and Director of Research Amit Ghosh will speak at The New England Market Research Association (NEMRA) event, “From Basics to Brilliance: Back to School with NEMRA” on November 6, 2013, in Dedham, Massachusetts. The incredible growth in assessing and measuring human emotion is being transformed by mobile research. Mr. Ghosh will highlight several case studies involving Forbes’ proprietary technology, MindSight® Mobile, that demonstrate how consumer insights about emotional experiences occurring “in-the-moment” can be translated into more effective business strategies that deliver enhanced customer experiences and greater ROI.
What: Amit Ghosh, Principal and Director of Research at of Forbes Consulting Group will present: "Getting to the Truth: How Mobile in the Moment Research
is Critical to Uncovering Consumer Motivations & Experiences"
When: November 6, 10:15 – 10:45 am
Where: Endicott House, 80 Haven Street in Dedham, Massachusetts
To register, please visit: http://newenglandmra.com/nemra-event/back-to-school-event/
Why: The New England Chapter of Market Research’s mission is to provide a community for New England market researchers to connect, collaborate, and learn. The November 6th event will feature amazing speakers and fascinating topics. Join over 80 New England market research professionals for a day of learning—whether you are looking to brush up on basics or hear the latest developments in market research.
About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot)com.