Marseille, France (PRWEB) November 05, 2013
Intelling and CNRFID are publishing a new Smart Insights Report “NFC applications beyond payment to boost adoption,” which delivers an extensive analysis of the NFC applications market beyond payment. The wide availability of NFC handsets, along with the launch of many payment and non-payment services mean that the infrastructure is now ready for the development of new services and their mass adoption.
The report investigates in detail markets including retail, loyalty and marketing, transport, automotive, healthcare, gaming, consumer services, industrial services, government identity, enterprise internal services, smart cities, etc. The Smart Insights Report “NFC applications beyond payment to boost adoption” establishes that the most attractive of all the segments, in terms of market growth, are ticketing and access control.
The initial NFC mass-market applications are likely to build on existing communications infrastructure and user behavior. The wide adoption of NFC-enabled mobile devices is one of the key drivers for the NFC non-payment applications market, although NFC communication is not limited to smartphones. Contactless communication is expected to be widely supported by a broad range of tablets, netbooks, notebooks, and desktop PCs.
This Smart Insights Report “NFC applications beyond payment to boost adoption” explores in detail all market segments. The document describes the specifics of each market, identifies use cases, major players in each market segment, and stakes that will spur the development of each market segment. This Smart Insights Report includes market forecasts for each market segment that demonstrate the weight of non-payment NFC applications in the global development of the NFC ecosystem.
According to Smart Insights and CNRFID analysts, the NFC non-payment applications market will experience an exponential growth with revenues approaching US$ 14 billion (EUR 10.4 billion) in 2018. The most attractive of all the segments, in terms of market growth, is ticketing and access control.
Thierry Spanjaard, CEO of Smart Insights said: “The NFC technology community has been focusing on payment applications for years. This new Smart Insights Report demonstrates the wealth of applications brought by NFC goes way beyond the payment use case. Now that NFC handsets are widely available we are witnessing a fast development of applications in all market segments, especially for retail, transportation and consumer electronics.”
Jean-Christophe Lecosse, CNRFID General Manager added: “The NFC developments beyond payment allow to demonstrate the applicative values brought by the technology. These applicative values including contextual information, identification, access control and smart objects management, among others, show the advantages NFC can bring in all aspects of our lives.”
The Smart Insights Report “NFC applications beyond payment to boost adoption” is available at http://www.smartinsights.net/Smart-Insights-Reports.
Smart Insights will be present at CARTES 2013 event, Paris Nord Villepinte Exhibition Center, November 19 – 21, 2013. Do not hesitate to come and meet us at booth 4 M 123.
Smart Insights Reports, along with Smart Insights Weekly and Smart Insights Market Trends, are published by Intelling, a consultancy headquartered in Marseille, France. Intelling is a consultancy with two expertise majors: marketing and strategy for secure transactions, smart cards, telecoms, payment, and convergence, as well as market intelligence, for all industry fields. Intelling is the publisher of Smart Insights Reports, that address secure transactions and smart card markets, providing an extensive qualitative and quantitative analysis.
CNRFID (Centre National de reference RFID - French National RFID Center) was created by the French Ministry of Economy, Finance and Employment to help in the development of RFID (Radio Frequency Identification) technology and to increase its usage in order to help both “RFID solutions suppliers” (creators, material manufacturers, integrators, legal advisers etc.) and “RFID users” (retailing, aeronautics and electronic business, SME, small businesses, associations etc.). It aims at encouraging networking, solutions deployment and partnerships between providers, users, research laboratories and institutions, and to support them in their different needs and interests.