BNOTIONS and SE3D Interactive Bring Cheer to The Santa Claus Parade and Holiday Season with Interactive Photo App

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SantaSnaps for iOS and Android uses Augmented Reality to add 3D magic to people's holiday photos.

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Most of our community initiatives are focused on tech, so we saw this as an opportunity to create something fun that can benefit the hundreds of thousands of people who attend and watch The Santa Claus Parade. - Paul Crowe, Partner, BNOTIONS.

For the past 109 years, The Santa Claus Parade has been creating magical memories in Toronto, thanks to the generosity of local businesses and Torontonians. Private donations, corporate float sponsors, and, of course, Santa and Mrs. Claus, all help make the Parade a world-class celebration of the holiday season.

Inspired by the Toronto community’s generosity, the team at BNOTIONS & SE3D Interactive are gifting Parade goers with a photo app that will add plenty of cheer to the Parade and the upcoming holiday season. SantaSnaps, available for iOS and Android, allows users to interact with all their favourite holiday characters and create fun photo moments and lasting memories. Parade goers will be delighted to stick Rudolph noses on their family, surprise their sweethearts with mistletoe, photobomb their friends with dancing elves, and more.

“A big part of the BNOTIONS culture is giving back. Most of our community initiatives are focused on tech, so we saw this as an opportunity to create something that can benefit the hundreds of thousands of people who attend and watch The Santa Claus Parade,” said Paul Crowe, Partner at BNOTIONS. “Every year my Facebook feed is full of pictures of friends and their families at the Parade. This is our chance to help them add some more holiday-inspired fun and creativity to those photos.”

SantaSnaps pays tribute to The Santa Claus Parade’s storied history while giving users a taste of the latest in technology. It is the perfect way for people to fill the time before the parade starts and in between floats, not to mention a great way to take photos over the busy holiday season.

“Everyone on our team has fond childhood memories of what an exciting, magical experience it was going to The Santa Claus Parade,” said Aaron McLean, Creative Director at SE3D Interactive. “Since so many Parade goers take pictures with their mobile phones, we felt there was an opportunity to give people a really special photo experience. By combining the latest 3D augmented reality gaming and photo technologies, we created a fun, easy way for people to engage with some of the coolest technology out there.”

Ready to make your holiday photos shine? Get the app for iOS on the App Store and for Android on Google Play.

Download SantaSnaps today!

[iOS - App Store] -
[Android - Google Play] -

SantaSnaps - New Holiday Photo App by BNOTIONS and SE3D Interactive (Promo Video) - Video courtesy of


BNOTIONS is a Strategic Innovation Firm, excelling in Mobile & Data. They are the partner of choice for organizations with the desire to disrupt through innovation. They deliver large and complex deployments, but are small enough to retain a boutique approach to best-in-breed quality and agility. Their proprietary approach delivers measurable, effective, data-driven product innovation, from strategy to product launch and beyond. They help organizations of any size think and act like a start-up. More information can be found at

About SE3D Interactive

SE3D Interactive is an agency passionate about using the advanced technology and the concept of play to reach audiences. SE3D Interactive works with top clients, creating and delivering solutions that includes 3D games, augmented reality, gesture and large projection applications. More information can be found at

About The Santa Claus Parade

The Santa Claus Parade is the largest children’s parade in North America and largest outdoor entertainment event held in Canada every year. More information on the Parade, including even more exciting Parade details, can be found at

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Farah Kanji
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