Customer Management iQ Announces Marketing Advocate VP as Principal Speaker at the Digital Marketing Mix & Metrics Summit

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Courtney Wiley To Speak on “Setting Marketing Objectives: Align Your Digital Marketing Metrics with Campaign Objectives” on Friday, November 15

Digital Marketing Mix & Metrics Summit

Digital Marketing Mix & Metrics Summit

We are excited to have Courtney Wiley join our ranks of speakers, and we look forward to her sharing insights from her experiences at Oracle, RightNow Technologies, and her most recent work at Marketing Advocate.

Customer Management IQ is pleased to announced that Marketing Advocate’s Vice President of Marketing Courtney Wiley will participate as one of the main speakers at this year’s Digital Marketing Mix & Metrics Summit, a results-driven program to help today’s marketers create the right marketing mix to optimize ROI.

From November 14-15, The Hyatt Regency in Miami, Florida will host the Digital Marketing Mix & Metrics Summit with an impressive speaker faculty composed of industry leaders and innovators from organization such as Intel, SAP, Marketing Advocate, BlackRock, Dell, Royal Caribbean Cruises Ltd., and more.

Paul Hamann, Deputy Director of Customer Management IQ, a division of IQPC, said, "Digital marketing strategy and integration best practices is one of the most pressing issues that is consistently raised by B2B and B2C marketers alike. We are excited to have Courtney Wiley join our ranks of speakers, and we look forward to her sharing insights from her experiences at Oracle, RightNow Technologies, and her most recent work at Marketing Advocate.”

Wiley will deliver a morning keynote session on Friday, November 15 at 11:15 am on the topic “Setting Marketing Objectives: Align Your Digital Marketing Metrics with Campaign Objectives.” Learning points in this session will include:

  •     How to develop a digital strategy that brings into line key business and marketing objectives
  •     Tools and Tips on measuring digital marketing campaigns
  •     Five mistakes to avoid when measuring ad campaigns

The action-packed agenda is filled with case studies and addresses today’s top pressures, including how to customize customer experiences while avoiding privacy violations. For more information on the Digital Marketing Mix & Metrics Summit, please visit http://www.digitalmarketingmixandmetrics.com.

About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.

About IQPC:
IQPC produces 1,500 global events that are custom-tailored to the unique needs of business executives. Founded in 1973, IQPC leverages an office network that spans six continents and a wealth of intellectual capital to provide an unparalleled portfolio of conferences and seminars.

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