Native combines all the performance metrics and analysis advertisers have come to expect from their online campaigns with the creative, audience-winning techniques beloved of publishing and TV. It is powerful stuff.
London (PRWEB UK) 5 November 2013
Content marketing service and Native network Content Amp has released a comprehensive guide to Native advertising which can be downloaded for free from their website.
Content Amp (http://www.contentamp.com), which offers a range of services including content strategy, content creation, distribution and Native content amplification, has created a 21-page guide introducing Native advertising.
Native adverts are contextually relevant content-led ads that are user initiated. They slot seamlessly into the design and layout of a publisher site but are clearly labelled as sponsored.
Compared to banner advertising, the performance of Native ads is very impressive, with a 5-20 times improved response rate. When implemented into an existing marketing campaign, the opportunities for reach and scale are extraordinary, which is something few brands can choose to ignore.
The guide was created to educate the UK market to the concept of Native advertising and is an invaluable go-to for innovative marketers who want to be on the cutting edge of the industry by formulating a Native content strategy for their brand.
Francis Turner, Content Amp Commercial Director and Co-Founder, explains:
“In the UK we have been relatively slow to embrace the Native trend. This is now finally changing. More and more marketers, brands and their agencies are going Native – and it is something that is here to stay.
“Native offers brand the opportunity to speak to, interact and engage with their customers where they congregate online – all in an environment that is completely user-initiated. What Native advertising means for brands is that the right content – be it editorial, video or image based – distributed to the right audience, in a format they are comfortable with, now offers rewards to brands that far outweigh anything they can hope to achieve with more traditional forms of captive advertising alone.
“This is Native advertising, and why it is so exciting. Native combines all the performance metrics and analysis advertisers have come to expect from their online campaigns with the creative, audience-winning techniques beloved of publishing and TV. It is powerful stuff.”
Download your guide on Native advertising at: http://www.contentamp.com/content-amplification/
Content Amp is a trading name for Search News Media Ltd. Content Amp is the new name for Search News Media, a content agency launched in 2010. From inception we have had content at our core.
Content Amp works with leading brands and agencies to develop content strategies that deliver results. Our Native content network and distribution services amplify that content to create powerful brand engagement and drive significant ROI.
Francis Turner is available for interview. Call +44(0)845-200-1445 for more information. E-mail: info(at)contentamp(dot)com.