Bohemia, NY (PRWEB) November 06, 2013
Bellucci Premium responds to an article that details the history of the mislabeling of olive oil bottles and advises caution when consumers are purchasing extra virgin olive oil.
According to the Sacramento Bee article published on November 4th titled “In search of the best extra-virgin olive oil,” mislabeling olive oil or cutting olive oil with cheaper oil is not a new issue. There was a report by the New Yorker in 2007 that exposed the industry.
When purchasing olive oil, it is important to make sure to choose an extra virgin olive oil, says the article. This task can be complicated, since brands often lie about the quality of their oil. Labels such as ‘pure’ can also be misleading when it comes to olive oil. The article notes, “You might be inspired to buy olive oil labeled “pure” because it’s cheaper. This term indicates the oil is refined, and we’re not talking high-class. Rather, it’s oil that started life badly and has been treated with solvents to mask odors and flavors.”
Olive oil also has a shelf life and can turn rancid if left out too long. The window of freshness is approximately two years. If the oil goes rancid, you lose the taste and all of the health benefits it possesses. “Rancid oils contain, or form, free radicals associated with diabetes, Alzheimer’s disease and cancer. Rancidity can also deplete certain B vitamins, accelerate aging and damage DNA in cells,” reports the article. While there has been some effort towards certifying olive oil by using seals of approval, it is not yet a standard for imported olive oil.
“At Bellucci Premium, we understand the issues surrounding olive oil and how consumers have lost trust with producers,” says Natalie Sexenian, marketing manager for Tuscan olive oil producer Bellucci Premium. “We ensure our customers that the product they are purchasing is authentic by including 3 things on each bottle. First is the “best by” date. This lets consumers know exactly when their olive oil is good until. The second is a harvest date, which indicates when the olives in the bottle of extra virgin olive oil were harvested.”
“The most important thing that is included on each bottle of Bellucci Premium is the bottle lot number, which can be used within our traceability app,” she says. “Simply input the number into the app to find out exactly where the olives in your bottle of extra virgin olive oil were harvested.”
Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.