Events DC Presents National Cherry Blossom Festival Parade

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Largest Spectator Event to Reach National Television Audience

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Events DC and the National Cherry Blossom Festival announced Events DC will present the 2014 National Cherry Blossom Festival Parade, continuing a longstanding partnership. With the support of Events DC, the Parade will be nationally syndicated, showcasing the brand of the National Cherry Blossom Festival and springtime in Washington, DC to thousands of viewers across the country in addition to thousands of spectators.

“The National Cherry Blossom Festival kicks off the tourist season each spring, and directly impacts the local economy through increased visitor spending and the high demand for hotel rooms, restaurants, and attractions,” said Events DC President and CEO Gregory A. O’Dell. “We are proud to continue supporting an event with such a powerful influence on the economy and community that showcases the best of our nation’s capital.”

Events DC is a leading sponsor of the 2014 National Cherry Blossom and provides overall support and strategic counsel. The Festival reflects the mission of Events DC by creating a premier experience for visitors that also benefits the city’s residents and businesses with increased tax revenue from over 1.5 million people during the nation’s greatest springtime celebration. Spanning three weeks and four weekends, the Festival promotes arts and cultural experiences, community spirit, and natural beauty in the environment. In 2014, the Festival takes an active, energetic approach to signature events with the central theme “Step Into Spring.” Next year is the 102nd anniversary of the gift of trees from Tokyo to Washington, DC.

The National Cherry Blossom Festival Parade presented by Events DC is on Saturday, April 12, 2014 from 10:00am until noon along Constitution Avenue, NW. It airs locally on WUSA 9. Performers announced to date include DC’s Step Afrika!, the first professional company in the world dedicated to the tradition of stepping, and Miss America Nina Davuluri. Up to four local vocalists selected from the inaugural Sing Into Spring competition, designed to highlight top local artists, will sing. Celebrity entertainers, giant helium balloons, floats, marching bands from across the country, specialty units and more will join the lineup.

About the National Cherry Blossom Festival
The National Cherry Blossom Festival is the nation's greatest springtime celebration. The 2014 Festival, March 20 - April 13, includes three spectacular weeks and four weekends of events featuring diverse and creative programming promoting traditional and contemporary arts and culture, natural beauty, and community spirit. The 2014 Festival commemorates the 102nd anniversary of the gift of the cherry blossom trees and the enduring friendship between the United States and Japan.

About Events DC
Events DC, the official convention and sports authority for the District of Columbia, delivers premier event services and flexible venues across the nation's capital. Leveraging the power of a world-class destination and creating amazing attendee experiences, Events DC generates economic and community benefits through the attraction and promotion of business, athletic, entertainment and cultural activities. Events DC oversees the Walter E. Washington Convention Center, an anchor of the District's hospitality and tourism economy that generates over $400 million annually in total economic impact, and the historic Carnegie Library at Mt. Vernon Square. Events DC manages the Stadium-Armory campus, which includes Robert F. Kennedy Memorial Stadium and surrounding Festival Grounds, the non-military functions of the DC Armory and Maloof Skate Park at RFK Stadium. Events DC also built and now serves as landlord for Nationals Park, the first LEED-certified major professional sports stadium in the United States. For more information, please visit http://www.eventsdc.com.

877.44.Bloom // nationalcherryblossomfestival.org
@CherryBlossFest // facebook.com/CherryBlossomFestival

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Chinyere Hubbard
Events DC
(202) 439-5133
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Danielle Davis
National Cherry Blossom Festival
202-638-8374
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