Best Selling Author Lisa Earle McLeod to Present “Selling with a Noble Purpose” on November 15 in Tyson’s Corner

The program, sponsored by the Institute for Excellence in Sales & Business Development, will appeal to selling professionals in the Washington DC and Mid-Atlantic Region.

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Lisa Earle McLeod

Selling professionals who sell with Noble Purpose, those who earnestly and factually understand how they make a difference to their customers, outsell those who are primarily focused on sales targets and money.

Vienna, VA (PRWEB) November 06, 2013

The Institute for Excellence in Sales & Business Development (IES&BD) today announced that Lisa Earle McLeod, author of Selling with a Noble Purpose and a top sales consultant to large companies across the United States will present “How to Drive Revenue and Do Work That Makes You Proud” on Friday, November 15 at the USA Today/Gannett Building in Tyson’s Corner, Virginia. Register for the program here.

“We assume that salespeople are only motivated by money but Lisa’s research has shown that we couldn’t be more wrong,” said Fred Diamond, Founder of the IES&BD and President of DIAMOND Strategic Marketing. “Drawing from studies of top performing sales organizations, Lisa reveals on November 15 why the selling professionals who sell with Noble Purpose, those who earnestly and factually understand how they make a difference to their customers, outsell those who are primarily focused on sales targets and money.”

Diamond said that the presentation will be particularly valuable for service professionals who are tasked with driving revenue, such as accountants, consultants, financial advisors, recruiters, and attorneys.

This program is co-sponsored by the DC chapters of Women in Technology (WiT) and the National Association of Women Business Owners (NAWBO).

Earle McLeod said that selling professionals who attend the program will:

  • Understand what a Noble Sales Purpose is, and how an NSP spells the difference between average-performers and top-performers.
  • Identify how to use NSP to increase your win rate and get customers engaged.
  • Learn techniques to reframe your sales narrative, which will invigorate your organization and garner you internal support.
  • Discover why traditional sales coaching has a chilling effect on sales performance, and how to avoid the fatal mistake that sabotages 90% of sales leaders.
  • Master the 10-Second Game Changer, a powerful mental technique to reset yourself for high stakes selling situations.
  • Leave with concrete strategies for bringing a greater sense of purpose into your work and life.

The program will start with networking and hot breakfast at 7:30 a.m. at the USA Today/Gannett Headquarters in McLean. Lisa Earle McLeod will start at 8:15 a.m. and continue until 10:30 a.m. IES&BD sponsors include Access National Bank, HireStrategy, People Stretch Solutions, Vorsight, SJV Media, Team Visibility, Sonic Promos, SysArc, DIAMOND Strategic Marketing, Bendure Communications and the Washington Business Journal. For more information, click here.

About Lisa Earle McLeod:

Organizations such as Apple, Kimberly-Clark and Pfizer hire Lisa Earle McLeod to create passionate, purpose driven sales organizations. Stephanie Newkirchen, a partner at Deloitte Consulting, said, “Lisa showed us how to use purpose as a competitive advantage. Through her work, we were able to close bigger deals and close them faster.” She is also a best-selling author. “Selling with Noble Purpose” hit #2 on CEO READ’s business book bestseller list in December 2012. The Washington Post named her book, The Triangle of Truth, a top five book for leaders. Her book Forget Perfect was featured on The Today Show and the NBC Nightly News. She has been quoted in major news outlets such as The New York Times, Fortune and The Wall Street Journal.

About the Institute for Excellence in Sales & Business Development

The Institute for Excellence in Sales & Business Development (IES&BD) is a center of actionable best practices, insights, tools, thought leadership, and recognition in the Mid-Atlantic region. It was created to develop excellence in sales and business development professionals and to help organizations maximize their selling efforts. The annual IES&BD Sales Excellence Awards recognize companies and organizations for excellence in sales training; sales innovation; sales management; customer partnering; and strategic alliances. The IES&BD Lifetime Achievement Award has become one of the most coveted prizes for sales professionals. Learn more about the IES&BD at http://www.i4esbd.com or by calling 888.443.9943.


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