The program speaks directly to the primary target of consumer gadget and electronics marketing today: women.
New York, NY (PRWEB) November 07, 2013
Chip Chick, the premier women's technology site on the web, is excited to announce a new digital video series partnership with Emmy winner Jennifer Jolly, the creator of Tech’s Appeal.
Jennifer brings with her the popular Tech's Appeal digital lifestyle series that she created and developed in 2011. Tech’s Appeal has aired on Yahoo!, Time.com, Huffington Post, and was a foundation series for McDonald’s flagship M Channel.
Tech’s Appeal bridges the gap between high-tech and real life. The program speaks directly to the primary target of consumer gadget and electronics marketing today: women.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. In 2007 alone, women influenced $90 billion of consumer electronic purchases. Yet, 91% of women say that advertisers don’t understand them. Chip Chick addresses this consumer audience with news, reviews and story telling catered towards the female demographic.
Jennifer joins the Chip Chick power team which includes other major female players in the consumer electronics industry, such as Helena Stone (Editor-in-Chief), Ali Heriyanto (Managing Editor), Andrea Smith (formerly of ABC and Mashable), Zara Stone, and Tiffani Dick.
For information about being featured on Tech's Appeal, contact Patricia Kempton - patricia(at)chipchick(dot)com.
About Chip Chick
Situated at the cross-section between lifestyle and tech, Chip Chick helps women keep up with the latest tech trends. The site's content is designed to make female consumers more interested and engaged in new technologies and gadgets. Chip Chick has been featured in CNN, MSNBC, People Style & Watch Magazine, the Boston Channel, Reuters, CNET, and Woman’s Day magazine, just to name a few. Chip Chick is also recognized as one of the top 25 most influential female voices on the web, and a top site in the tech media universe according to Say Media.