We’re offering an exclusive Coupon offer for the first time that gives consumers more savings with our reasonably priced Candy Dish Value Bags and Stocking Stuffers.
Reading, PA (PRWEB) November 06, 2013
R.M. Palmer Company has been “Making Candy Fun!” since 1948 with their seasonally-branded and Everyday candy creations. Today the novelty confectioner continues its year-long marketing campaign aimed at engaging consumers with the brand online and on social media with the launch of their Christmas Candy website.
After launching their Easter-themed website in February, Everyday candy collection site in May, and Halloween-themed site in September, Palmer created the Christmas-themed website to offer consumers the latest information on new products, promotions, Palmer-inspired recipes and crafts, plus holiday décor ideas – just in time for the merriest of holidays.
“Our goal is to produce seasonal candies that make candy fun for all ages and deliver them at a price point that makes them affordable for all candy lovers,” said David Abramson, Director of Sales & Marketing for R.M. Palmer. “In fact, when we’re developing new products for the upcoming seasons we always ask ourselves – does this product make candy fun? If it does, then we also make sure we can deliver it at a value that gives consumers more bang for their buck. Which is why for Christmas, we’re offering an exclusive Coupon offer for the first time that gives consumers more savings with our reasonably priced Candy Dish Value Bags and Stocking Stuffers.”
The Christmas site is the fourth in a series of consumer-centric websites released by the candy maker aimed at providing users with an enhanced content-rich experience. For the Christmas season, Palmer looks to add value to visitors by featuring their candy in fun, Christmas-themed ways that consumers can recreate at home by making stockings and presents fun with Palmer Christmas candy. Convenient user features include The Candy Finder, which assists Palmer candy lovers in locating nearby retailers (more than 100,000) carrying their Christmas products, including the new Peppermint Bark Bar and Candy Cane Cups.
Palmer’s Pinterest page continues to increase brand engagement and interaction online with boards featuring product-and holiday-inspired crafts and recipes, entertaining ideas and other fun surprises. And with nearly 13,000 LIKES, Palmer’s Facebook page continues to be a major part of Palmer’s social media strategy, where the brand recently wrapped up its highly successful “CandyPiece Theatre Campaign.” Each week fans were asked to “Name That Movie!” on a series of iconic and kid-friendly Halloween-themed movie posts that were parodied by Palmer’s collection of Halloween candy. Movies, such as the 1970’s cult classic, It’s The Great Pumpkin, Charlie Brown, was immortalized as It’s The Great Plumpkin and featured Palmer’s Plumpkin Pals.
In addition to web, social media and PR initiatives, the confectioner’s new loyalty program Palmer Perks has delivered special offers and the opportunity to learn first about new products and contests to nearly 32,000 consumers. To increase that member base, the exclusive Christmas Coupon offer is only offered to new and existing Palmer Perks members to encourage sign ups.
ABOUT RM PALMER COMPANY
R.M. Palmer Company has been crafting fun, seasonal chocolate novelties since 1948. Today, the R.M. Palmer Company is considered one of the top 75 confectioners in the world. From their headquarters in West Reading, PA, Palmer’s 850 dedicated employees design, produce, package and ship more than 500 unique items to nearly 100,000 retail locations in North America - making it one of America’s largest and most innovative confectioners. For more information about R.M. Palmer Company, visit http://www.rmpalmer.com.
