Zuke’s® Brand Launches New “Fuel the Love to Fuel the Cure™” Social Media Campaign

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Program Will Help Support The Dog and Cat Cancer Fund

With six million dogs and a similar number of cats diagnosed with cancer each year in the United States, this campaign will help the DCCFund provide the much-needed financial assistance to pet parents whose dogs and cats are suffering from cancer.

Today, Zuke’s announced a new social media campaign titled “Fuel the Love to Fuel the Cure” to help support The Dog and Cat Cancer Fund (DCCFund), a non-profit organization dedicated to understanding, treating and preventing canine and feline cancer.

This campaign will invite and inspire Zuke’s fans to share photos and videos of their dogs in action and loving life. For every person who follows @ZukesPets on Instagram or Twitter and tags their action-packed photo or video with #FuelTheLove, Zuke’s will donate $5 to The Dog and Cat Cancer Fund up to $10,000.

With six million dogs and a similar number of cats diagnosed with cancer each year in the United States, this campaign will help the DCCFund provide the much-needed financial assistance to pet parents whose dogs and cats are suffering from cancer.

“Zuke’s already donates a portion of all product sales to the Dog and Cat Cancer Fund,” states Chris Meiering, Zuke’s Director of Marketing and co-founder of the DCCFund. “We hope that by engaging our consumers in this effort, we emphasize the importance of this cause and underscore the devotion we have to all pets.”

The “Fuel the Love to Fuel the Cure” campaign is one element of the Zuke’s brand’s commitment to helping dogs and cats stay healthy and active. For more information on Zuke’s beliefs and how the brand is making a difference, please visit http://www.zukes.com/our-beliefs.

About Zuke’s
Not just any other treat, Zuke’s is dedicated to providing pets with natural, nutritious and delicious treats that are made in the USA. As an industry pioneer since 1995, Zuke’s creates innovative treats with only the finest, whole food ingredients and highest manufacturing standards. Zuke’s commitment to supporting a pet’s active and healthy lifestyle extends beyond nutrition and treats with their involvement in the fight against canine and feline cancer. In 1997, Zuke’s helped found The Dog and Cat Cancer Fund (http://www.dccfund.org), an independent non-profit dedicated to helping pets with cancer, and has since donated a portion of every purchase to the organization. Learn more about Zuke’s at http://www.zukes.com.

About Dog & Cat Cancer Fund
The Dog and Cat Cancer Fund is dedicated to understanding, treating and preventing canine and feline cancer. The nonprofit organization helps make cancer treatment affordable for qualified individuals and families through treatment grants. It also funds research grants for the next generation of life-saving treatments and promotes prevention by raising awareness and understanding of the risk factors underlying canine and feline cancer. After helping its first dog in 2007, the organization has directly helped more than 250 animals. The Dog and Cat Cancer Fund is supported by donations from individuals, corporations and government grants.

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Sarah Julian
Zuke's
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