Salespod, Inc., Maker of Agile Field Sales and Marketing Solution Reports Significant Growth in Consumer Packaged Goods

Leading field sales, retail merchandising and field marketing automation solution added several hundred new CPG users in the first 9 months of 2013.

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Salespod Field Activity manager

Salespod Cloud Mobile Field Activity Manager

Salespod brings a complete set of Outside Sales Team and Marketing Activity management features to businesses around the world.

Boston, MA (PRWEB) November 06, 2013

Salespod, Inc., the maker of the field sales and retail merchandising automation tool Salespod, has reported significant growth in the Consumer Packaged Goods (CPG) sector during the first 9 months of 2013. Salespod has added over 50 CPG sales and merchandising organizations so far in 2013, with beverage and snack foods representing the highest growth. Salespod drives accountability and efficiency in Outside Sales and Merchandising organizations by tracking and storing the time and location of every interaction that Field Reps have with clients, and by making this history available to managers and Field Reps. In addition to Field Activity Management, Salespod brings valuable data capture and analysis tools to field merchandising organizations, with flexible electronic forms and structured SKU based data collection tools.

“These tools are particularly well suited for the CPG space”, according to Matthew Brogie, Salespod’s COO. “Salespod enables CPG organizations to collect data about their own products, market conditions and competitive activity.”

Salespod is used in many industries to drive efficiency and accountability into Outside Sales, Merchandising and Marketing organizations. In the Consumer Goods sector, Salespod is used by Field Reps that perform retail audits and merchandising functions such as placing displays, performing trade compliance audits and competitive activity surveys.

In some cases these reps also use Salespod to build replenishment orders, including selling product ‘off the truck’.

Managers can see where these activities are taking place in real time on the Salespod Web Console, and can communicate with their reps through the tool. The Salespod tool has seen significant growth in the CPG sector with hundreds of new users in Europe, North and South America, South Asia, and Australia.

Salespod is used in many industries to drive visibility, efficiency and accountability into Outside Sales, Merchandising and Marketing organizations. The cloud based solution is changing the way that companies manage their mobile workforce by leveraging mobile technologies to greatly streamline how information moves between the field and the back office.

Known as an Agile Field Sales solution, Salespod drives efficiency in the mobile workforce by providing high value functionality on smartphones and tablets, including;

●    managing customer information,

●    filling-out custom forms and surveys,

●    collecting orders,

●    capturing photos,

●    conducting price checks,

●    and tracking the geo location of field teams and their activities.

“Salespod brings a complete set of Outside Sales Team and Marketing Activity management features to businesses around the world” said Salespod CEO Marko Kovac. “This growth in the CPG space is just the beginning of what we see as explosive growth for Salespod.”
About Salespod:

Salespod specializes in developing mobile software solutions for enhancing sales processes for the FMCG (fast moving consumer goods) industry, the pharmaceutical industry and the cosmetic industry. Since their founding in 2008, the vision has been to offer the most comprehensive and convenient mobile solutions on the market for sales and mobile management. Coined the “swiss army knife for your mobile workforce”, the software is used by L’Oreal, Nike Golf, Lavazza, Keune Haircosmetics, Julius Meinl, Jaegermeister and many others. Salespod’s solution is poised to change the way field sales teams communicate, collaborate, and conduct business.

This is a fundamental shift occurring in field sales and merchandising. Gone will be the days of clunky CRM systems. For more information or a free trial, go to For industry industry news and reports, visit the Salespod blog at or


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