Aria Systems CEO Tom Dibble and Co-Founder Brendan O’Brien to Speak at Dreamforce 2013

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Aria Systems' one-hour presentation on November 18 at Salesforce's upcoming Dreamforce conference will reveal how forward-thinking companies can maximize their recurring revenue businesses. Tom Dibble and Brendan O'Brien will arm the session attendees with what it takes for businesses to deliver innovation to their markets and build customer loyalty.

Aria Systems Inc., powering recurring revenue for the enterprise, today announced that President and CEO Tom Dibble and co-founder and Product Architect Brendan O’Brien will be presenting at’s Dreamforce 2013 conference. The title of their presentation is “Beyond Billing: Getting the Full Value from Recurring Revenue in the Enterprise,” which is scheduled for 1:30pm – 2:30p on Monday, November 18th. In addition, Aria Systems will be exhibiting at booth N1221 from November 18th to November 21st at the 4-day conference, which is being held at the Moscone Convention Center in San Francisco.

“We’re excited to share with Dreamforce attendees what we’ve learned from dozens of brand name companies like VMware, HootSuite, Experian, Pitney Bowes, Telekom Denmark – how they and others have taken full advantage of their recurring revenue businesses to build compelling revenue streams” said Tom Dibble, CEO, Aria Systems.

In today’s cloud-driven business environment, an increasing number of enterprises are embracing the recurring revenue model, which, if done right, drives new revenue growth by focusing on customer loyalty. This shift to recurring revenue models requires that the business look beyond billing and payment management to better ways of managing the overall relationship with the customer or risk lost profits and reputational damage.

The subject of recurring revenue has become an increasingly important topic for many companies as they search for ways to expand into new markets and generate more sales. This is particularly true now for established retailers such as Target, which has recently begun selling baby products to new parents using a subscription model that generates recurring revenue for the company and builds customer loyalty.

Target joins Walmart in taking a closer look at the recurring sales model, as well as many newer retailers with a substantial online presence, such as Meanwhile, industry leaders in digital media such as software provider Adobe Systems have completed moved to a recurring revenue model to smooth out sales and increase profits.

With more than 20 years of experience, Dibble is responsible for managing overall operations and driving company strategy. He joined Aria Systems in 2009 from Oracle Corp. where he served as vice president of worldwide channels and alliances.

O’Brien, who has been in the subscription services business for more than two decades, is recognized as a pioneer in the field of online commerce. Though trained as a professional stage actor and singer, O’Brien turned to coding. He innovated database-driven, enterprise-grade web applications for companies ranging from Medical Manager to Wright Express and LaserLink. The product architecture he designed for Aria in 2002 is the culmination of that experience.

To find out more about how adding a recurring revenue option to your business can generate new income streams and improve customer lifetime value, consider downloading the recently released ePaper “The Right Recurring Revenue Model for Success.” The paper not only examines the latest trends and details of the basic recurring revenue models; it also highlights a variety of pricing “tactics” including “freemium”, pre-paid, post-paid, tiered, trials, promotions and unlimited usage that can be used to optimize revenue streams.

About Aria Systems
Aria Systems powers recurring revenue for the enterprise, enabling market expansion, improving customer relationships, and providing more revenue predictability. Aria is used by brand name companies such as Pitney Bowes, AAA NCNU, Experian, Red Hat, Ingersoll Rand, EMC, VMware, and HootSuite to evolve their recurring revenue businesses while delivering outstanding customer experiences. Visit or call 1.877.755.2370.

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Marie Martin
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