The 2014 report reveals marketers are shifting their focus to revenue generation, not just leads. This is reflective of the increasing pressure on marketers to prove ROI and contribute to the bottom line.
Emeryville, California (PRWEB) November 06, 2013
Webmarketing123, two-time veteran of the Inc. 500 and SF Fast 100 lists, today released the 2014 State of Digital Marketing Report. More than 500 U.S. marketers were polled about their current and future plans for SEO, SEM, social media, mobile, and content marketing.
“The 2014 report reveals marketers are shifting their focus to revenue generation, not just leads. This is reflective of the increasing pressure on marketers to prove ROI and contribute to the bottom line,” says Paul Taylor, CEO. “As digital marketing channels have proliferated, marketers are increasingly challenged to operate in more complex systems, better align with sales, and focus on the right KPIs.”
Despite these obstacles, marketers plan to increase their digital marketing budgets across the board next year, especially in mobile and content marketing.
“Webmarketing123 works across all digital marketing channels,” says Taylor, “to not only prove ROI, but drive revenue. This is how we ensure our clients maximize their marketing investment, and deliver results that exceed expectations.”
ADDITIONAL HIGHLIGHTS OF THE 2014 STATE OF DIGITAL MARKETING REPORT INCLUDE:
- 50% more marketers outsource search marketing today, compared to just a year ago.
- 3 in 4 marketers plan to spend more on mobile in 2014.
- Over 63% of marketers plan to increase spending on content.
- Lead generation is the #1 objective for B2B marketers, while revenue tops the list for B2C.
- Social media has matured as 1 in 5 B2B and 1 in 3 B2C marketers have generated revenue from it.
- 2 in 5 marketers don’t do attribution at all, while 1 in 5 has a multi-channel attribution model in place.
Founded in 2004, Webmarketing123 is a digital marketing agency providing SEO, SEM, Display Advertising, and Social Media Marketing to help clients generate and fast-track online revenue. Our unique approach pairs metrics-rich methodology with an understanding of our clients’ business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making.
Based in the San Francisco Bay Area, Webmarketing123 develops and drives impactful digital marketing strategies for enterprise clients, including fast growth Inc. 500 and Fortune 500 companies. For more information, please visit http://www.webmarketing123.com.