Santa Monica, CA (PRWEB) November 06, 2013
The Medium Festival of Photography presents An Intimate View of Southern California, directed by Helen K. Garber on Saturday night, November 9 from 5 - 10 pm at the Lafayette Hotel, 2223 El Cajon Blvd, San Diego, CA 92104. This installation is one of the free events associated with the festival.
An Intimate View of Southern California is a consortium of fifty regional documentary artist-photographers. This is the fifth in a series of site-specific pop-up digital installations designed in collaboration with award – winning architectural design firm MINARC/Gallery SKART.
Each of GROUPSC’s photographers has embedded their signature style into the documentation of the region’s unique neighborhoods where they reside, work or play, resulting in a gestalt of fifty perspectives of Southern California. The circumscribed territory is bounded by Santa Ynez/Northwest, San Diego/Southwest, Anza Borrego/Southeast, and Apple Valley/Northeast.
Central to the installation is a defunct trailer, named Miss Lucy, rescued and reclaimed by Project Director Garber, who, with the expert repair skills of Banning Discount RV of Beaumont, CA and Digital Director Chris Quilisch; Trailer Muralist Duce; and the minarc team, transformed it from a decaying piece of trash into the first mixed-media mobile projection hub with four custom rear projection screens. Nancy-Louise Jones is project editor and Shelley Gazin, head of project communications.
Garber likens the mobile concept to a travelogue that travels. “People used to go on adventures and bring back the photos… We are reversing the experience… documenting our home turf and taking the photos on the adventure.”
An Intimate View of Southern California's inaugural installation was at Bergamot Station, Santa Monica, CA, for the opening night of the Month of Photography, Los Angeles, 2010. It was last installed for Autumn Lights Festival, Pershing Square, Los Angeles in 2010.
It was hoped to travel the trailer across the country to the George Eastman House, International Museum of Film and Photography in Rochester, NY and stop at art and photography centers along the way, but the economic conditions of the time did now allow for funding the project.
Instead, Miss Lucy now resides in the permanent collection of the San Diego Automotive Museum who are gratefully lending her for this latest and perhaps last installation.