PGA TOUR Superstore Announces Opening of 17th Location

Share Article

Grand opening celebrations include $30,000 product giveaways, $10,000 grant to The First Tee of Coachella Valley.

By expanding our brand in Palm Desert, we’re bringing state-of-the-art technology, training and interactive experiences to golfers here in one of California’s top golf destinations.

This Saturday, November 9, PGA TOUR Superstore will celebrate the grand opening of its first retail store in Palm Desert, California, and its 17th store in the U.S. The 50,000 square foot store covers over an acre on the northeast corner of Fred Waring Drive and State Highway 111, and continues the brand’s expansion in California. The company’s first store in California opened in May in East Palo Alto and its third California store will open in December in Irvine.

"Opening a new PGA TOUR Superstore in Palm Desert is more than just a strategic growth initiative for us," said Dick Sullivan, President and CEO, PGA TOUR Superstore. "It’s about providing our customers with the number one destination for consulting with certified golf teaching pros, fully interactive training simulators and the best names in golf equipment and apparel."

PGA TOUR Superstores provide unique, interactive experiences to golf enthusiasts of all levels. Each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons. The new Palm Desert store experience includes:

−    Five performance practice bays with swing analysis.
−    Eight swing simulators for lessons and custom club fittings.
−    A 2,000 square foot putting green.
−    Golf apparel, shoes and equipment from brands including adidas, Bridgestone, Callaway, Cobra-PUMA, ECCO, Mizuno, Nike, PGA TOUR, Titleist and Under Armour.

"PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros," added Sullivan. "By expanding our brand in Palm Desert, we’re bringing state-of-the-art technology, training and interactive experiences to golfers here in one of California’s top golf destinations."

As a first demonstration of commitment to the Coachella Valley community, at their November 6 Friends and Family event, PGA TOUR Superstore will present a $10,000 grant to The First Tee of the Coachella Valley, Palm Desert’s top youth development program for teaching life skills and leadership through golf. The grant will be used to deliver educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

"Our new customers will quickly see that we are equipped to serve a broad range of golfers, with an emphasis on offering the industry’s best brands and providing the broadest array of golf services to meet each customer’s needs," noted Arthur M. Blank. "We make it easy to get in and stay in the game, and we look forward to bringing our store’s products, services and expertise to golfers in Palm Desert and to being a positive contributor in the Coachella Valley community."

The Palm Desert PGA TOUR Superstore grand opening event will take place this Saturday, November 9, from 9 a.m. to 9 p.m. The daylong celebration will include $30,000 in product giveaways, free rounds of golf from two area golf courses, golf clinics from certified teaching pros, an autograph session with PGA TOUR pro Jennifer Johnson and putting contests.

About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR’s exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, a putting green and chipping area. There is also an in-house club making and repair facility. Many stores are equipped with a full-size tennis court and tennis professional on staff for lessons and clinics. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Julianna Bowman
+1 404-347-8895
Email >

Matt Corey
since: 05/2008
Follow >

Visit website