Cerealus Announces Commercial Licensing Agreement for Cerecarb® Strength Technology With North American Paper Maker

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Another customer chooses novel strength additive to raises ash and filler levels.

Cerealus announced today that it has signed a commercial licensing agreement with a North American paper company, to deploy its new, dry strength additive technology, Cerecarb®, across its mills. The agreement, which was effective in October 2013, underscores the value of the Cerecarb® dry strength technology.

Cerecarb® has been developed to create dry strength for paper makers by treating ash and other fillers with a patent pending starch encapsulation technology. Cerecarb® has been created to provide mills with increased bond or tensile strength, which can be leveraged to achieve significant reductions in fiber, increased stiffness or improved printability. Cerecarb® can treat every form of filler, including PCC, GCC and clay pigments.

Typical results of Cerecarb® applications are 5-10% reductions in fiber by replacing the more expensive fiber with less costly treated filler.

In addition to treating filler, the unique Cerealus encapsulation technology can be applied to fiber. Cerefiber® has been developed to create dry strength for paper and packaging makers by treating fiber with the same patent pending starch encapsulation technology. Just as Cerecarb® creates dry strength to provide mills with increased bond or tensile strength, Cerefiber® can enable meaningful reductions in basis weight, increased stiffness or further optimization of less expensive furnish. Cerefiber® can treat every form of pulp fiber, including recycled fiber, SWK, BHKP, groundwood and mechanical pulp.

“This agreement marks the continued acceptance of our encapsulation technologies we have been developing over the last three years that are now part of our dry strength product line,” said Tony Jabar, founder and chief executive officer of Cerealus. “Cerealus is proud to offer our family of novel solutions to paper and package board mills. Cerecarb® and Cerefiber® have clear benefits and offer competitive cost advantages to our customers,” explains Mr. Jabar. “We challenge any mill to ask the question, what would you do with additional strength?”

About Cerealus
Based in Maine, Cerealus has been creating innovative solutions for pulp and paper mills since 2004. Recent product developments include the 2012 launching of our “green” mulch agriculture film technology. Also included in the Cerealus portfolio of technologies is our patented Holdout, which is a “green” food packaging coating and grease resistant barrier.

If you would like to hear more about Cerealus, please visit http://www.cerealus.com.

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Tom Moore
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