Evaluation Names Brierley+Partners a Leader of Loyalty Service Providers

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Independent research firm selects Brierley for the second time.

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Brierley+Partners is proud to announce the company’s latest distinction. This week, "The Forrester Wave™: Loyalty Program Service Providers, Q4 2013" by Forrester Research, Inc. has once again named Brierley+Partners as a Leader. Brierley was also named a Leader in the first Customer Loyalty Service Provider Forrester Wave™ evaluation.

Only select companies are invited to participate in the highly respected Forrester Wave™ evaluation. From that field, the eight most significant Loyalty Program Service Providers were evaluated across 61 criteria designed to assess their current offering, strategy and market presence.

Of particular significance, Brierley’s "customer references are the best in the entire evaluation," according to Forrester.

The Forrester Wave evaluation also cites Brierley’s "strong current offering led by its loyalty technology functionality and strategy services."

Brierley offers a full complement of loyalty capabilities, including Brierley LoyaltyWare™, CampaignWare™, SurveyWare™ and ConnectComm™ -- personalized and flexible technology products enabling clients’ award-winning loyalty and CRM Programs.

Jim Sturm, Brierley President and CEO explains, "Forrester’s opinion is highly regarded. We feel this recognition further demonstrates our leadership in the industry. I am especially proud that our customer-centric values, focus and culture are reflected in the report and in the customer satisfaction scores. Our continued double-digit growth is fueled by our passion and ability to help our clients engage and delight their consumers through industry-differentiating thinking and technology."

For the full report "The Forrester Wave™: Loyalty Program Service Providers, Q4 2013," click here.

About Brierley+Partners

Brierley+Partners is a pioneer in customer Relationship Management® -- advancing loyalty, CRM and Customer Experience Marketing. The company has designed and implemented some of the world’s most successful loyalty and CRM programs for major clients: Express, GameStop, Hard Rock, Hertz and Hilton to name a few. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, Omni-Channel communications, account management, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyWare™ technology platform is uniquely robust, flexible and quick-to-market. All services focus on a single mission: making clients’ customer relationships dramatically more profitable.

Visit http://www.brierley.com for more information.

Megan Sherrell
Marketing & PR Specialist

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