"Success in spite of a poor identity is not a valid reason to perpetuate it." - Dan Antonelli, president & creative director of Graphic D-Signs, Inc.
Washington Twp., NJ (PRWEB) November 07, 2013
Business owners and entrepreneurs looking for the competitive edge now have a new tool at their disposal. "Building a Big Small Business Brand" by Dan Antonelli, president & creative director of Graphic D-Signs, Inc, is finally available online.
Antonelli's third book details the thoughts, design, strategy, and implementation of how small businesses can build and leverage a great brand. The book is intended to help business owners, entrepreneurs, and new start-up hopefuls gain a better understanding and recognition for the importance of a strong outward appearance and its effect on customer perception.
A company's iconic logos, ads, and commercials are known to have a substantial impact on how consumers perceive the value of their products and services. In his new book, Antonelli demonstrates how small businesses can best utilize this to manage their own company's public image, thereby increasing sales and growth.
Pulling from a career that helped create over 1000 unique small business brands, Antonelli takes the reader through the intricacies of a brand's creation, strategy, and application across the media mix. A number of examples from his agency—Graphic D-Signs, Inc.—are used to illustrate key points such as a noticeable logo design and a well-crafted vehicle wrap.
Dan Antonelli is also the author of "Logo Design for Small Business" and "Logo Design for Small Business 2," two works that shed light on successful means of producing client-focused logo design. Both books have grown to become staples of the graphic design for small business industry and are widely acclaimed.
Graphic D-Signs, Inc., The Small Business Advertising Agency®, is an award-winning NJ advertising agency that focuses on logo and web design, advertising, marketing strategy, social media management, and branding for small businesses throughout the nation.