This was a fine example of local expertise, United Country Home Office support and national advertising producing above average results.
Kansas City, MO (PRWEB) November 08, 2013
As the result of a strategic auction marketing campaign by United Country Real Estate through Tom Mullen & Associates, LLC, Jelliff Auction Group and MineralMarketing.Com, over 222 acres of land and oil and gas mineral rights in Susquehanna and Bradford counties, Penn., sold at a court-ordered auction Wednesday, Oct. 30 at record prices. The sale offered six parcels in Pennsylvania’s Marcellus Shale Gas Play, some of which fetched as much as $16,700 an acre, which is believed to be a record for both counties.
“This event was a prime example of why the auction process is a win-win proposition,” said Randy Jelliff of United Country – Jelliff Auction Group, LLC, who – along with his son Dustin – acted as auctioneer for this event. “Auctions allow buyers to determine a property’s fair market value through the competitive bidding process, making it an effective and expedient way to buy and sell property in today’s market.”
The auction drew 38 live and online bidders from Alabama, Maryland, New Jersey, New York, Oklahoma, Pennsylvania, Texas and Virginia. There were well over 80 people total in attendance. The event brought in $2,448,600 for the seller.
“The marketing for this auction was well-planned and executed to a ‘T’,” said Tom Mullen, broker with United Country – Tom Mullen & Associates, LLC. “Its effectiveness was evident in the extensive participation garnered at the auction. United Country’s Enhanced Marketing Solutions division (EMS) was contracted to produce the marketing campaign. This was a fine example of local expertise, United Country Home Office support and national advertising producing above average results.”
“The strategic relationship between United Country Real Estate and MineralMarketing.Com was leveraged and the auction was marketed throughout the oil and gas industry,” said Shawn Terrel, chief operations officer for MineralMarketing.Com. “This produced strong interest and participation from energy investors and acquisition groups across the country. Cooperation and precise teamwork within the three entities producing and conducting the auction was paramount to the overall success of the event.”
The United Country – Tom Mullen & Associates, LLC, team is located in Waverly, N.Y. and Sayre, Penn., and can be contacted at 607-565-3491. United Country – Jelliff Auction Group, LLC, from Wellsboro, Penn., can be contacted at 570-835-4214. MineralMarketing.Com is headquartered in Alva, Okla., and can be reached at 580-327-4440.
About United Country
United Country Real Estate is the largest fully integrated network of conventional and auction real estate professionals in the United States and Latin America. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 550 offices across the U.S., Costa Rica, Panama and Mexico, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing websites (more than 3,500 separate sites and traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs and third-party lifestyle magazines with national distribution , an extensive buyer database and other national advertising of local properties that reaches more than 90 million homes per week. United Country has recently been recognized by Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of the top U.S. real estate companies.