Birdman Purchase Hints at No End For ‘Jewelry War’

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Avianne & Co. Sees No Slowing of Demand for Bigger, Thicker and Heavier Chains

Avianne & Co. with Birdman

Avianne & Co. with Birdman

“Birdman’s diamond Cuban link chain and bracelet set is one of the largest created and others want to top his pieces," said Avianne & Co. President of E-Commerce George Avianne.

World-renowned rapper and Cash Money Records co-founder Birdman recently visited Avianne & Co. custom jewelers to purchase a 26-inch Cuban link chain and 8-inch bracelet for a total price of $175,000. The purchase marks the creation of one of the largest diamond Cuban link pieces ever designed.

Elliot Avianne worked closely with Birdman to produce the industry’s most flooded diamond cuban link chain. Birdman’s latest chain and bracelet selections weigh a total of 1,000 grams and were created using the micro pave setting technique to affix the diamonds into the links. Micro paving places diamonds so closely together they appear to be “kissing each other.” The method is often used on the curve of a piece, just like on a Cuban link chain.

“Those in hip hop who have made names for themselves have always turned to jewelry as a vehicle to not only show their wealth and success, but also to demonstrate a higher level of success by comparing theirs to others’ pieces,” said George Avianne, president of e-Commerce at Avianne & Co. “Birdman’s diamond Cuban link chain and bracelet set is one of the largest created and others want to top his pieces.”

Once a member of the Big Tymers duo, the rapper’s pricey purchases give further proof of the growing and continued popularity of Cuban links. Cuban links gained noticeable popularity in the early 1980s hip-hop scene. Artists such as Birdman ensure that the trend continues with designs that simply get bigger, thicker and more unique and expensive over time.

This summer, SB purchased a 14-karat yellow gold bracelet heavily customized to include a pair of handcrafted Cuban link bracelets attached to a diamond ID, which he wore to the 2013 BET Awards in Los Angeles. Recently, Pauly D selected Avianne & Co. for a Cuban link chain and bracelet, similar to Birdman’s purchase.

Birdman’s splurge shows the relentless urge among the rich and famous to be known for their taste in big-time jewelry.

In Manhattan’s famed Diamond District, Avianne & Co. Jewelers is a premier fine jewelry source for celebrities, entertainers and athletes. First- and second-generation immigrants founded the family business in 1999, and Avianne & Co. has since built a reputation for custom and high-end pieces, including elegant diamond necklaces and bracelets, exquisite engagement rings and wedding bands, watches and chains for its celebrity and executive clientele. Famous personalities purchase custom jewelry exclusively from Avianne & Co., including Derrick Williams, Ne-Yo, Lil Wayne, Cam’Ron and Nicki Minaj. Those pieces are featured in major news outlets, including Forbes and XXL. Avianne & Co. survived the economic recession at a time when historic jewelry businesses were shutting down in the heart of America’s NYC Diamond District. Avianne & Co.’s store is located on West 47th Street between 5th Avenue and 6th Avenue (Avenue of the Americas) in midtown Manhattan, within walking distance of many New York attractions. For more information, visit or call 888-243-4344.

For additional information, interview and image requests, contact Axia Public Relations at 866-999-2942, ext. 700.

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Marjorie Comer
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