SmartZip Analytics Launches New Facebook App for SmartTargeting Platform

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New “Price Your Home Right” Facebook app helps homeowners adjust their published online home values, and helps real estate agents generate new business.

"Price Your Home Right" Facebook App

SmartZip’s new Facebook app offers my client base, as well as prospects, a compelling reason to engage with me.

SmartZip Analytics, Inc., the leader in analytics-driven targeted marketing for the real estate industry, today announced the release of a new Facebook app for SmartTargeting, their flagship predictive marketing platform. The new Price Your Home Right Facebook app gives homeowners the ability to adjust their home value, verify the online valuation, and syndicate it across leading national real estate websites with the help of SmartZip clients who are local real estate specialists. With the free app, homeowners can also gain instant access to recent sales activity and price changes in their neighborhood. “The general population tends to believe the home values they see on the web are accurate,” said Avi Gupta, president and CEO of SmartZip. “If there is an inconsistency online with a property’s value, it can be extremely challenging for a homeowner to correct it. Our new Facebook app gives homeowners a simple tool they can use to adjust their published online home value seen by millions of people.”

SmartZip clients can generate new business by offering the app to their existing Facebook following, and engage with new prospects within the extensive Facebook landscape. “SmartZip’s new Facebook app offers my client base, as well as prospects, a compelling reason to engage with me,” said Melecia Johnson of South Florida Real Estate, a Keller Williams brokerage in Miami. “It’s an innovative marketing tool that takes advantage of the viral marketing aspect of Facebook.” The Facebook app for SmartTargeting offers agents a new tool to generate buyer and seller leads, and build relationships with their Facebook community.

The Facebook app for SmartTargeting offers a highly engaging experience for both real estate agents and homeowners by integrating the following benefits:

  • Homeowners have instant access to online home values and recent sales activity in their neighborhood via Facebook
  • Homeowners can easily request an adjustment to their online home value to be syndicated across leading real estate websites
  • Real estate agents can establish a stronger social presence and build a following by using integrated viral marketing components within the app
  • Real estate agents can create a new channel for generating new business within Facebook

The new Price Your Home Right Facebook app comes at the heels of the release of SmartTargeting for mobile iOS. “SmartZip continues to unveil great new tools that have helped us farm our territory like never before,” said Marilyn Nuber and Michael Fidanza of The Nuber Team, a real estate team located in New Jersey. “I can now better engage with my established Facebook client base and continue to build a social influence.”

The SmartTargeting Price Your Home Right Facebook app is available for download at Real estate agents and brokers interested in learning more about SmartZip can visit or call 888.402.7960.

SmartZip Analytics, Inc.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip’s SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies, including,,, HomeSnap, and others rely on SmartZip’s best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.

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