AGEXPORT Launches Marketing Campaign: Through exporting, Guatemala Moves Forward

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The Guatemalan Exporters Association, AGEXPORT, launched an export awareness campaign with the goal of creating awareness about the importance of exports for the country, as they are an opportunity for Guatemala to escape from poverty.

“Through exporting, Guatemala moves forward” is the title of the awareness campaign that AGEXPORT launched on October,that will be broadcasted by different media.

The project aims to communicate that exports are an opportunity for the country to move forward: if everything Guatemala produces finds a market where it can be sold, there will be more investments, more enterprises, more production and more employment, leading to a decline in poverty.

In addition, this project seeks to represent the human face of Guatemalan exports and demonstrate that export activity is about more than numbers. There are hundreds of Guatemalans whose lives have been changed due to exports. This campaign seeks to reach Guatemalan households so they can see and feel the pride of being Guatemalan through the goods and services that today are sent all over the world, said the president of AGEXPORT, Estuardo Castillo.

In addition, AGEXPORT’S Director, Luis Godoy, said, that the first phase of the campaign will be directed at 12 departments: Guatemala City, Escuintla, Retalhuleu, Quiche, Chimaltenango, Alta Verapaz, Quetzaltenango, San Marcos, Huehuetenango, Sacatepequez, Peten and Izabal.

The campaign will pay tribute to those across the country who, with their hands, talent and hard work have produced goods for export, bringing wellbeing to thousands of people. It also seeks to motivate officials, the work force and all Guatemalans to understand the benefits of this activity to develop the country, assured Castillo.

Godoy concludes, “What are looking to promote the export model as a path for economic growth and as an opportunity to provide formal employment to more than 4 million Guatemalans that are unemployed today. The main message is that in the 30 years since the founding of AGEXPODT, exports have been vital to the socioeconomic development of the country, especially in rural areas.”

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Marlene Martínez
AGEXPORT
502 2422-3400 Ext: 3429
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