Barsuk Records Chooses Lively to Capture and Promote Its 15th Anniversary Shows

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Pioneering music label collaborates with Lively to offer exclusive live performances via cutting-edge mobile platform and app.

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Lively, a Seattle-based tech company that connects music fans to their favorite artists by providing high-quality recordings of live performances, today announced it has been selected to record and deliver a free audio compilation of Barsuk Records’ sold-out 15th anniversary concerts happening Nov. 7 through Nov. 10 at various Seattle-area venues. The full line-up features artists such as Nada Surf, the Long Winters, Ra Ra Riot, Phantogram, David Bazan and others. The compilation will feature select live performances by artists playing the anniversary celebration and will be made available to fans exclusively via Lively’s cutting-edge distribution platform and app.

“We are thrilled to commemorate our anniversary shows and make audio and video highlights available - both for fans who are attending, as well as for those who weren’t able to get tickets,” said Grant McCallum, director of new media at Barsuk Records. “Lively shares our love of independent music and we’re excited to offer professional-quality live audio and video downloads of this once-in-a-lifetime occasion.”

Lively, a burgeoning contributor to the Seattle music scene, will record both audio and video of performances by artists playing the anniversary concerts. A selection of the recordings will be made available for free via the Lively app shortly after the historic event. Additionally, fans will be able to purchase and download an exclusive video compilation of the performances later this fall with all net proceeds benefiting Gilda's Club of Seattle.

The Lively app is available for iOS, Android and Windows platforms.

“Barsuk has been a champion for artists and the Seattle music scene for 15 years and this special celebration is another example of the label’s commitment to its fans,” said Lively Founder and CEO Dean Graziano. “We’re honored to capture and deliver audio and video memories from this incredible weekend of live music from some of Barsuk’s most iconic bands.”

The collaboration with Barsuk Records is the latest example of the music industry’s growing interest in Lively’s unique ability to record and deliver professional-quality audio and video from live performances to fans and adds to Lively’s growing catalogue of exclusive content. The startup has been increasing its roster of artists and in recent months has partnered with artists such as Portugal. The Man, The Lonely Forest, Shelby Earl and Modern Kin to deliver live show experiences to fans.

Lively was founded on the principle that music fans want to relive moments from their favorite bands’ live shows. Using Lively’s smartphone app, fans can purchase and experience recorded live shows at the touch of a finger, often immediately following the live performance, giving artists a new source of revenue while letting them retain ownership of their own content, and providing fans with previously unavailable recordings.

Using the technology provided by Lively and audio manager software run on an iPad, artists that have signed Lively’s standard licensing agreement can easily plug into a venue’s audio booth to record and upload ready-to-purchase audio of live performances to Lively’s app. Users can purchase the audio and video, then after the app stores retain their 30-percent revenue share from each download, the remaining revenue is split – 70 percent to the artist and 30 percent to Lively.

To learn more about Lively and its vision to connect artists and fans, visit

About Lively

Lively, LLC, is a Seattle-based direct-to-fan mobile platform which brings artists and fans together by providing professional-quality audio and video recordings of live performances through an app-based interface. The app is available for download now on iOS, Android and Windows Phones. Artists can use Lively to easily record and upload audio of live performances for purchase by fans immediately following a show, while high-quality video can be made available within 24 hours. Through the Lively platform, artists can create, market, and profit from their content, while giving fans a new way to interact with their favorite bands and discover entirely new performances.
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Danielle Zarrella
Communique PR
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