Launch of modern design e-commerce company: The Knew New

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Home-goods lifestyle website, The Knew New, officially announces launch. The e-commerce collection includes kitchen, living room, bath, home office, and gift items with an emphasis on contemporary, artistic, and graphical details.

The new e-commerce company, The Knew New, merges modern design with décor. Offering unique products not found at traditional big box stores, The Knew New caters to those who have a passion for decorating their home with modern, timeless items at moderate prices.

“I’ve always had an enthusiasm for home décor as a hobby, but found that the type of current, yet classic items I was looking for was missing from the marketplace,” said The Knew New founder, Kailani Smith. “For six years, I worked in advertising, surrounded by design-focused people who inspired me to merge my love for design and décor when opening my store.”

The Knew New also has a lifestyle blog that emphasizes experiences with home décor, travel, and food that are design-centered but at the same time attainable.

“I’ve found that many lifestyle décor blogs either focus on budget decorating ideas or feature products that are out of reach unless a professional interior designer is hired,” said Kailani. “The home is such a personal expression, and in addition to offering design-centric products in the store, the blog reinforces this lifestyle.”

The Knew New is a new e-commerce company that offers unique, up-to-date pieces for the home and shares experiences of modern living on the blog. To learn more about The Knew New, visit

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Kailani Smith
The Knew New
+1 (626) 375-3022
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