noiZe Magazine Filters the Noise

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Men’s Lifestyle Brand Category-Leading Publication Announces Digital Reboot, Launches Entirely New Interactive Website

noiZe Interactive 2013 Digital Reboot

noiZe Interactive

The innovative website and portal is designed to work seamlessly across mobile and desktop platforms, taking advantage of gestures and tablet interactions when viewed on those devices.

Publisher Stephen Ceplenski today revealed a completely redesigned and reimagined online experience with the digital reboot of noiZemag.com. For over 20 years, noiZe has provided its readers with details on music, entertainment and travel worldwide. Now, visitors to the new, streamlined website can explore this wealth of information in an immersive multimedia experience as they plan their next adventure. In a world where people are deafened by the constant buzz of emails, text messages, notifications, and never-ending timelines, the new noiZemag.com filters out all the noise and allows users to focus on what they really want to hear.

Comprehensive city guides; profiles of top talent, with links to their social media sites, podcasts and upcoming schedules; and the most complete online source of information on festivals, multi-event dance parties, cruises and charity fundraisers give visitors a fully enhanced experience that will extend retention time. Continuously updated reviews of the newest and hottest music as well as an endless variety of images displayed from the noiZe archive of event photos increase frequency of return viewings and reduce churn. In conjunction with the rollout, noiZe is aggressively expanding its footprint across all social media platforms.

“Since our founding, we here at noiZe have been continually upgrading and expanding our marketing strategy to reflect rapid developments in technology and media,” said Ceplenski, who brings over 23 years of experience working with tech companies in Los Angeles and Silicon Valley. “The redesign makes us readily accessible from any digital platform. Click-throughs guarantee more time spent on the site and greater ad exposure.” The innovative website and portal is designed to work seamlessly across mobile and desktop platforms, taking advantage of gestures and tablet interactions when viewed on those devices.

Advertisers now have a wider choice of purchase options that include prominent homepage placement and the ability to include video and event photos directly with their listing. Traditional banner advertising is still available, but noiZe now offers its premier advertisers the ability to buy a dedicated homepage on a monthly basis.

“Advertiser input was a major factor in the redesign,” said Associate Publisher and Director of Advertising Gary Steinberg. “Our response was a complete overhaul that allows us to remain true to the goals and ideals that have driven us since the beginning.” The noiZemag.com digital reboot is part of a larger trend by consumers and advertisers back to the most-trusted media niche brand that focuses on delivering targeted, timely information.

Ronn Wallace and Anke Mackenthun, co-founders of the Los Angeles Web development studio Spongeworks, were responsible for the technical development and visual design of the new site. Editor-in-Chief Steve Weinstein will continue to oversee content out of New York City.

About noiZe

Founded as Circuit Noize in 1994 by Steve Kammon, noiZe has grown in readership across the United States and abroad. Its roster of advertisers has expanded from a base of event producers to cruise ships and travel service organizations; city convention and tourism bureaus; and the lodging, fashion, and pharmaceutical industries.

Original content includes cutting-edge articles and profiles that span music, travel, health and well-being; service organizations and community service; politics and grass-roots activism; humor; and personal essays. Follow us on Facebook here.

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Stephen Ceplenski

Stephen Ceplenski
@noizemagazine
since: 05/2009
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noiZe Magazine
since: 01/2009
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