New York, NY (PRWEB) November 07, 2013
Today the correspondence cloud lettrs discontinued the Twitter direct message service as a letter notification option given the low usage of the channel for the thousands of long form writers choosing private letter notifications via the lettrs platform.
"We continue to enable and embrace our customers to connect to Twitter, tweet open and public letters," said lettrs CEO Drew Bartkiewicz. "However, the Twitter direct message service does not show effectiveness or usage with our letter writers who seek to have their words read and delivered in a medium that carries purposeful permanence. Twitter is surely well designed for ‘one-to-many’ expressions that drive awareness. Our customers seek the personal ‘one-to-one’ communication, long form engagement, that is the traditional domain of the personal letter…even if that letter is in the cloud."
The announcement comes three weeks after the expansion of lettrs as a "slower social" writing platform and social network dedicated to reinventing long form letter correspondence through technology innovation. The lettrs cloud offers postal delivery services with tastefully packaged, wax sealed, even hand-scribed letters, or the digital delivery of personal letters via its expanding cloud environment.
Customers of lettrs benefit from a personal PO Box and Writing Desk, exclusively designed for long form writing to include the lettrs iPhone App via voice dictation. Customers can create, store, archive or share all letters, both digital and physical, in the lettrs cloud. CT High School teacher, Kirsten Anderson, uses lettrs in the classrom for teaching writing and social graces, "I think the kids would absolutely love to have someone read and respond to their mobile letters. They wish to read words that attempt to be more meaningful."
"We are pleased to provide a platform to writers young and old to deepen their writing in the tradition and patience of personal letters,” said Bartkiewicz. “Twitter is of course a fine invention of efficiency for short burst communications to many people at once while lettrs is focused on slower word experiences between people, where deeper correspondences can enter our soul. 'Write your grandmother a letter' is what I always told my children…and now they can compose a letter from the cloud or iPhone for more permanent words in their lives.”
Mr. Bartkiewicz, a 20-year technology veteran and West Point graduate, founded lettrs when he saw long form writing being neglected by emerging technologies, so he fused new technology with the old principles of slow letter aspirations and literacy. Two percent of lettrs is owned by the lettrs Foundation for supporting the literacy journeys of gifted or under-privileged writers across the world.
lettrs organizes the world’s personal letters in the cloud and powers new letter experiences. Needing only the PO Box of an individual (which maintains an email address, Facebook profile or physical address), a person can deliver a letter anywhere in the world, all from an Internet browser or the lettrs iPhone app. Letter writers use the mobile, cloud, and postal platform across 171 countries. For more information, visit lettrs.com.
Wendy Marx, Marx Communications, wmarx(at)marxcommunications(dot)com