Get Out and Play! Radio Flyer is Searching for Innovative New Ride-On Toys for Kids to Inspire Outdoor Play as Researchers Recommend Limiting Kids' Screen Time

Share Article

Iconic children’s brand working with Edison Nation to find new product ideas that will inspire kids to put down their video game controllers and engage in outdoor play.

News Image

Report: Too Much Screen Time Bad For Kids

"There is a strong presence of compelling TV and digital content in kids’ lives today. We are committed to inspire kids to get out and play by developing fun and long lasting ride-on toys," says Tom Schlegel, Sr. VP of Product Development at Radio Flyer.

Radio Flyer Inc., maker of the famous little red wagon and leading producer of wagons, tricycles and three-wheel scooters in the United States, announces its partnership with Edison Nation in an effort to find innovative product concepts for new ride-on toys that will inspire kids to get out and play.

An icon of American childhood since 1917, Radio Flyer continues its legacy of providing high quality, classic and innovative toys that inspire outdoor, active play. Through this public search with Edison Nation, Radio Flyer is looking to find innovative, unique new ride-ons for kids that can be developed, branded and marketed to American households.

Ideas may be submitted through Edison Nation’s secure platform found at http://www.EdisonNation.com/RadioFlyer now through January 6, 2014. Edison Nation will review and analyze each idea submitted to this search. The cost to submit an idea is $25. Following this one-time submission fee, the inventor will incur no future costs of any kind.

The 'Get Out and Play' Invention Challenge comes on the heels of the American Academy of Pediatrics report warning of the health related dangers associated with kids spending too much time online, on cell phones and playing video games.

The most competitive ideas will be presented to Radio Flyer. If an innovation is selected from this search, Edison Nation will reward the inventor an advance on future royalties and will work with the Radio Flyer team to see through the development of the selected idea(s). There is no limit to how many ideas may be selected from this search for development.

"There is a strong presence of compelling TV and digital content in kids’ lives today. We are committed to inspire kids to get out and play by developing fun and long lasting ride-on toys," says Tom Schlegel, Sr. VP of Product Development at Radio Flyer.

Radio Flyer customers, independent inventors, moms & dads, kids & kids at heart are invited to submit their ride-on ideas to this search. The Edison Nation submission process asks for a well-written explanation of the innovation and invites the inventor to upload supporting photography, CAD files, media and/or video. Patents and/or prototypes are not required. The submission process is safe and secure, and it is free to join the Edison Nation inventor community.

To learn more about Radio Flyer’s product search, please visit http://www.edisonnation.com/radioflyer. The deadline to submit ideas is Monday, January 6, at 11:59 p.m. (PST)

About Radio Flyer

Radio Flyer, Inc., maker of the famous little red wagon, is the leading producer of wagons, tricycles three-wheel scooters in the United States. Radio Flyer has more than 100 award-winning products available in 25 countries, including bicycles, scooters and a variety of ride-ons. Since 1917, the privately-held, family-owned company has created icons of childhood, building a legacy of high quality, timeless and innovative toys that spark the imagination and inspire outdoor, active play. Radio Flyer has received numerous awards, including "Best Places to Work in Chicago" by Crain’s, "Top Small Workplaces" by The Wall Street Journal and "5000 Fastest Growing Companies in America," by Inc. For more information about Radio Flyer, please visit http://www.radioflyer.com.

About Edison Nation

Edison Nation is a product design and development group with expertise in the consumer, industrial and medical space. Edison Nation operates EdisonNation.com, an online community for innovators, Everyday Edisons, an Emmy® Award-winning series on public television, and Inventors Digest, a top trade publication dedicated to the study of business and innovation. Edison Nation utilizes corporate relationships with the country’s top retailers, manufacturers and ASOTV companies to bring independent inventor-driven ideas to market. Products can be found in all major mass retailers across the country. Edison Nation was founded in 2005 and is headquartered in Charlotte, N.C. For more information, please visit http://www.edisonnation.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mary Dickson
Edison Nation
+1 (864) 542-3508
Email >

Katie Kotarak
The Brand Amp
(269) 357-3139
Email >
Visit website

Media