Brandworkz brand management software announces new brand management offering at World Travel Market in London and new client win with Turismo de Canarias

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Brandworkz, the specialist provider of brand management software and digital asset management presented their brand management software platform to exhibitors at World Travel Market, the leading travel industry exhibition in London, to help the travel and tourism industry players promote their destinations and brands more effectively. The company has strengthened its tourism industry client roster by winning business from Turismo de Canarias, this win builds on the experience Brandworkz has in the sector with Canadian Tourism Commission and Eurostar.

Brandworkz offers travel & tourism clients the opportunity to enable remote partners all over the globe helping them rapidly produce low-cost, localised, on-brand materials.

Turismo de Canarias will use Brandworkz digital asset management software to manage their brand and to enable access to video and imagery for use in their publicity and communications. A potential visitor will be able to plan their visit using pictures and video which can be streamed over 3G on an iPad direct from Brandworkz. The Brandworkz system will be available in English and Spanish.

Brandworkz has been offering their system to the wider travel and tourism industry at World Travel Market. The platform allows users to promote a consistent and strong brand across multiple countries and operating units to maximise visitor numbers. In addition, an enhanced templating tool allows users to automate marketing production activities including localisation and personalisation of brochures and promotional material.

Bill Sheehan, Account Manager, Travel & Tourism at Brandworkz says, “Brandworkz offers travel & tourism clients the opportunity to enable remote partners all over the globe, helping them rapidly produce low-cost, localised, on-brand materials - which encourages them to sell our clients’ destinations over others! It also educates brand message whilst building a sense of community. These are some of the benefits that helped the Canadian Tourism Commission achieve recognition as the Number One National Brand in 2011.”

Editors’ Notes

Brandworkz is a specialist provider of cloud-based brand management software. Using Brandworkz, our clients such as Red Bull Racing, Eurostar, Pfizer and Canadian Tourism Commission maximise the productivity of their marketers and agencies by offering a self service brand portal to search for digital assets and educate them on brand guidelines. Brandworkz also automates the creation and delivery of marketing materials while ensuring compliance to a company’s brand guidelines and positioning.

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Anna Cotton
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