EverSpark Comments How New iPad Faces Tough Battle

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Rival tablets debuted the same day as the iPad Air. There's a reason they're stealing the market.

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Apple staged a typical high-profile launch event for its newest iPad last week, but at least some of the spotlight was stolen by the tablet's competitors—two of which launched the same day. Tech marketing expert Jason Hennessey, co-founder of EverSpark Interactive, says Apple should expect to see its market share decline.

The new iPad Air offers just about everything a tablet needs: it's thinner and more powerful than its forebears, with a bigger screen area, and it weighs as little as the name implies. But even as Apple fans fawned over the Air, Nokia unveiled the more economical Lumia 2520 and Microsoft released its new Surface 2 tablet/laptop hybrid, as reported in CNN (10.22.2013).

The new entries join popular tablets from Samsung, Google and others in a market war that Hennessey says Apple can't win.

“Apple has no secret weapon here,” Hennessey said, “The original iPad was first device of its kind, but other companies have improved on it just as much as Apple has.”

Apple is known for being innovative, but Hennessey says there is limited innovation left in the tablet world: people just want thinner, lighter, faster and a good user interface.

“Google's Android OS is just as intuitive as iPhone OS, and Windows 8 was designed specifically for touch screens,” he said. “It's no surprise that Apple has been losing a percentage of the market.”

However, Hennessey says that Apple's declining market share isn't necessarily a loss.

“Originally they had 100% of a very small niche,” he said. “Now they have about 80% of a market that's growing every month.”

Still, if the competition keeps stealing customers, Apple could lose its dominance over the niche, Hennessey says.

About EverSpark:

EverSpark Interactive is an all-in-one SEO, marketing and online media firm that specializes in creating gripping, keyword-laden copy that will attract attention from both search engines and live customers. The company can be reached at (770) 481-1766.

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Denae Olberding
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