"With the multimedia versions of Resonate, we have rewritten the rules, creating a new standard for what a cross-media, multimedia-rich book should be."
Sunnyvale, CA (PRWEB) November 08, 2013
Persuasive storytelling is the new language of business leadership. Yet, in the world of business publishing, the ability to persuade the reader through real-time interaction with a book’s content has not been a reality – until today. Nancy Duarte and her team at Duarte, Inc. today unveiled a free, significantly enriched version of the award-winning book, Resonate: Present Visual Stories that Transform Audiences, rich with additional interactive content and widgets that allow the reader to fully engage – swiping, listening, playing, reading, sharing and learning.
Duarte is distributing the multimedia version of Resonate in two distinct ways:
1) Apple’s iBooks Author: Download the book from the Apple iTunes store and view it on your iPad or your desktop with Mavericks iOS
2) Browser-based: View the book on any browser or device at resonate.duarte.com.
“As the world’s leading presentation firm, we understand the way content is presented matters as much as the content itself. That’s why we have written three books on the topic,” said Nancy Duarte, founder and CEO of Duarte, Inc. “Yet, when it came time to publish those very visual books in electronic form, so readers could truly interact with and learn from the content, we immediately understood the conundrum faced by publishers today. Visual books are immensely popular, but publishers haven’t figured out how to turn them into compelling digital experiences. With the multimedia versions of Resonate, we have rewritten the rules, creating a new standard for what a cross-media, multimedia-rich book should be. And, we believe so deeply in the value of publishing this type of multimedia content, we are making it available free of charge.”
The Resonate Journey
Resonate was originally published in traditional printed book form in September 2010 and was lauded by professionals, academics and communicators globally. The book showed how Duarte’s unique VisualStory™ methodology, which applies storytelling and visual thinking principles to communications, can be used to transform any presentation into an engaging journey, shifting audience beliefs and behaviors. The book spent more than 300 days on Amazon’s list of 100 best-selling business books.
In 2012, Resonate was the first interactive business book built using iBooks Author, a free App available on the Mac App Store that helps publishers create digital books that include video, sound, interactive diagrams, and text functionality. The app enabled readers to experience content not possible on the printed page. Now, for the first time, Resonate Made for iBooks is available for free.
The multimedia version of Resonate is also offered free of charge via the open HTML5 platform. Readers everywhere can experience - on any device or platform – immersive features like Martin Luther King Jr.’s “I have a dream” speech by listening to the audio, while viewing Nancy’s persuasive story form analysis. Learning more about each concept is made simple, by clicking into case studies, diving deeper into the analysis of each speech, and clicking through the “Director’s Cut” for more insight. Readers are able to consume the content in the way that is most meaningful to them.
Resonate Multimedia Version Features
Both versions include:
- Access to 35 director’s cuts, 37 videos, 13 case studies and 8 “sparklines” or music analysis to help the reader better comprehend, learn and put into action the book’s teachings
- 20 Interactive graphics allow readers to zoom in for more detail and customize their viewing experience
Features only available through the new HTML5 browser version include:
- Pages load asynchronously as the reader clicks through for increased speed and a more compelling viewing experience new
- Options to share content from the book with friends on Twitter and Facebook
- Content that can be easily searched, bookmarked or embedded into presentations
- Touch behavior for mobile users so they can interact with the book content anywhere, anytime
About Duarte, Inc.
Duarte, Inc. creates presentations and offers training based on our unique VisualStoryTM methodology, which was outlined in three best-selling books called Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations. Our methodology combines storytelling and visual thinking principles to create persuasive communications designed to shift audience beliefs and behaviors. For more information, visit http://resonate.duarte.com/#page0.
©2013 Duarte, Inc. All rights reserved. Resonate and slide:ology are trademarks of Duarte Press, LLC. Apple, iBooks and iPad are registered trademarks of Apple, Inc.