Homestead Preserve Leads Virginia Second-Home Real Estate Market Out of Recession

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Re-emerges debt-free, with sales momentum and unprecedented offerings in new Trailview Village to attract next generation of Homestead Preserve owners

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In 2013, we have experienced site sales to developers, the sale of a show home, and resale for existing residents. The future is bright at Homestead Preserve.

Located within 11,500 protected acres in historic Bath County, Virginia, Homestead Preserve stood out for years as one of the most ambitious second-home real estate developments in the mid-Atlantic region. Homestead Preserve was renowned as a leader for its sweeping conservation of the land and development strategy that intentionally made its spectacular home sites secondary to the environment in which they were nestled.

Like so many second-home projects launched prior to 2008, the recession temporarily brought a halt to sales, putting at risk the millions of dollars already invested in development rights, infrastructure, and marketing. Today, under the new ownership of Charlottesville, Virginia-based Natural Assets, Homestead Preserve is leading the regional second-home market out of the wake of the recession, debt-free and with momentum driven by multiple recent sales and a long-term strategic and financial foundation.

“The feeder markets for Homestead Preserve – Northern Virginia, Richmond and Charlottesville – are all experiencing strong rebounds in residential real estate,” said Chad Rowe, Managing Director for Natural Realty, the sales subsidiary of Natural Assets. “Across our region, the second-home market is trailing by at least 12-24 months, but Homestead Preserve is breaking through. In 2013, we have experienced site sales to developers, the sale of a show home, and resale for existing residents. The future is bright at Homestead Preserve.”

Following the purchase of Homestead Preserve from Wells Fargo in January, Natural Assets worked to re-engage the individuals and families who had put purchase of a vacation home on hold through the financial downturn.

“Our immediate focus was increasing the accessibility of second-home ownership with price points relevant to today’s market,” continued Rowe. “We are linking this opportunity to some of the most exclusive sites within the property. At the same time, we are also recommitting to the services and amenities that make Homestead Preserve stand apart in terms of amazing outdoor and cultural experiences alongside strong long-term investment value.”

The launch of the new Trailview Village within Homestead Preserve represents the first built-for-sale product offered since 2008. Expressly designed with the next generation of Homestead Preserve owner in mind, inclusive prices start at $695,000, marking a dramatic reduction compared to previous entry-level price points.

Homeowners in Trailview Village will feel fully integrated within a vibrant community, with the Homestead Resort amenities within walking distance and a setting within the landscape designed to encourage young families and older residents to engage with nature. Trails invite walking, biking and equestrian activity just outside each cottage door. At the same time, Trailview Village provides some of the best views within the Preserve toward the Hot Springs Gap to the West and Warm Springs Mountain to the East.

Trailview Village encompasses two settings, one that is park-like with a level trail and children’s play area, and another that is pastoral, with horse paddock, acres of open grazing land and direct access to the equestrian trails of the Homestead. The cottages offer three and four bedrooms with ensuite bath, open floor plan, and high-quality four-board wooden fencing framing the parcels, which average 2-acres in size.

Natural Assets, owner of the global vacation company Natural Retreats and similar second-home developments in the United Kingdom and Ireland, is utilizing proven, comprehensive sales strategies.

“We are committed to attracting a new generation of families to the Homestead Preserve community,” said Rowe. “The build quality and size are based on our deep experience in the travel market through Natural Retreats, designs that will work for owner families as well as be in high demand for rental. It’s a proven plan.”

Each new owner will have the option to enjoy family membership to the Homestead Golf & Tennis Club, and all associated privileges.

About Natural Assets
Natural Assets offers a collection of luxury retreats, holiday homes, vacation rentals and second-home residential communities located in stunning landscapes around the world. Headquartered in Charlottesville, Virginia, Natural Assets is a family of companies that celebrates a way of life in a natural world. Learn more about Natural Assets at

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Ashely Schneider
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