Annik Licenses Decipher’s Beacon Market Research and Reporting Platform

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Annik Technology Services uses the market research platform to diversify its survey programming tools; drive company growth

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The Decipher team has shown a solid understanding of our business model, and exactly where Beacon fits it. The platform will help us meet specific client needs and support our growth initiatives.

Decipher today announced that Annik Technology Services, a marketing analytics and research services company, has licensed its Beacon market research and reporting platform. Annik began using Beacon to diversify its survey programming tools and drive company growth, while supporting the company’s full range of research offerings.

John Bird, senior partner for global research practice, said, “The Decipher team has shown a solid understanding of our business model, and exactly where Beacon fits it. The platform will help us meet specific client needs and support our growth initiatives. I’ve been very impressed with both the technology and the responsiveness of Decipher’s support team.”

Within the research practice, Annik supports a full range of research operations including acquisition of sample, survey programming, fieldwork, data processing, business analytics (segmentation, choice, driver and more), charting and customized dashboards and automated presentations. Beacon will become a part of this segment of the company’s offerings.

“Annik licenses and supports a number of industry leading software platforms and we’re excited that Beacon is now a key component of their toolset. Their ability to program on the Beacon platform will serve in supporting clients globally that are focused on quality offshore survey programming solutions” said Kristin Luck, president of Decipher.

Beacon is Decipher’s survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a comprehensive suite of custom survey tools for authoring and deploying professional online and mobile surveys. It allows numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, and has integrated iModerate qualitative conversation technology.

About Annik
Annik is a leading knowledge services company in the data solutions and analytics space. Specifically, there are three divisions: Enterprise Feedback Management, Enterprise Data Management and Enterprise Risk Management. Each division provides consulting services supported by Annik’s own as well as third-party software products. These services are further supported by large operations teams based out of India, China and Poland. With more than 650 research, data and financial experts worldwide, Annik is able to deliver quality services on a global scale at exceptional value.

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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Marie Melsheimer
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