InCrowd Research Reveals Gap in Patient Engagement Activities Among Primary Care Physicians

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According to InCrowd real time marketing intelligence, 39% of primary care physicians surveyed are not currently participating in patient engagement activities. Pathways to Patient Engagement is a webinar series, hosted by KC Healthcare Communications, in which this and other issues related to physician insights around patient engagement will be discussed.

"Despite the influence of electronic health records and Stage 2 Meaningful Use requirements, almost 40% of the surveyed PCPs are not actively participating in patient engagement activities," says Ms. Kathleen Poulos, CoFounder & CMO, InCrowd, Inc.

InCrowd, the only provider of real time market intelligence for the pharmaceutical industry, today announced the results of research with 300 primary care physicians (PCPs) from across the United States. The findings suggest that despite the influence of electronic health records and Stage 2 Meaningful Use requirements, almost 40% of the surveyed PCPs are not actively participating in patient engagement activities. Many of them indicated they were not familiar with the term ‘patient engagement’.

“Our goal with this initial research was to understand the current state of patient engagement within a physician specialty that typically sees a high volume of patients, like primary care physicians. What we found in our research was surprising and reveals significant opportunity for companies who want to support physicians along the pathway to patient engagement,” says Kathleen Poulos, Co-Founder and CMO at InCrowd.

InCrowd research also indicated that, of the physicians who said they were participating in patient engagement activates, many use on-line tools to help reinforce the importance of lifestyle changes, treatment decisions and medication adherence. “While the research results were eye opening, we believe that the pharmaceutical industry, specifically, has a huge opportunity to leverage real time data and work with the physician community to help close the engagement gap,” says Ms. Poulos. Though historically the physician has shouldered the majority of the burden in terms of getting patients ‘well’, it truly needs to be a healthcare community effort that includes a fully engaged patient.

To learn more about InCrowd, real time market intelligence and the industry opportunities identified in the research, reserve your seat now (https://attendee.gotowebinar.com/register/7856528804631946241) for the first webinar in the “Pathways to Patient Engagement” series on November 19th hosted by KC Healthcare Communications LLC. Two additional "Pathways to Patient Engagement" webinars in the series will be on December 10, 2013 and January 14, 2014.

About InCrowd, Inc.

InCrowd’s on-demand platform provides direct and immediate access to Crowds of screened and targeted healthcare professionals. Crowd queries are fast, easy and specialized for the healthcare industry. Micro surveys facilitate fast response rates, while specialized crowdsourcing provides answers within hours, even minutes. InCrowd is the only company offering healthcare focused real time market research. For more information, visit InCrowd, Inc at http://www.incrowdnow.com.

About KC Healthcare Communications LLC

KC Healthcare Communications is a strategic marketing and communications firm that engages brands and organizations with patients, consumers, caregivers and health influencers, especially women. For more information about its webinars, "Pathways to Patient Engagement", visit KC Health at http://www.kc-health.com.

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Kelley Connors

Kelley Connors
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