Apartment Guide Launches Mobile Diamond Listing, Clients Gain Greater Visibility Across All Mobile Platforms

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Premium search placement more than doubles mobile leads from prospective residents

Apartment Guide, the multifamily industry’s most trusted resource for finding an ideal place to live, today announces the launch of its innovative Mobile Diamond Listing product. The unrivaled search placement service, compatible across all mobile platforms, enhances an apartment community’s competitive advantage by guaranteeing first page placement and maximizing exposure to prospective residents searching for an apartment on a smart phone and/or a tablet device.

During beta testing among thousands of listings over a period of several months, mobile leads more than doubled for Mobile Diamond properties, with an average 100 percent or greater lift. The test properties were chosen from a wide cross-section of geographic regions nationwide, advertising packages, and historical leads performance. Using such a large cross-section enabled a greater level of confidence in the test results.

Operating with a two-tiered system, Mobile Diamond quickly and easily generates a high volume of mobile leads by enabling owners to directly impact a community’s ranking in search results. Prior to the Mobile Diamond product, listings were sorted solely by distance to search location. Now communities can purchase a Diamond Max listing for guaranteed first placement or a Mobile Diamond for a top 20 listing to optimize exposure. This capability can significantly improve occupancy and is essential during lease-ups, new construction, and community repositions.

“Currently more than 40 percent of Apartment Guide leads are generated through our mobile platforms and mobile is projected to be the single largest source of Internet usage in 2014. As a result, we’re committed in our strategic and advanced efforts to meet this increased exposure potential for our clients,” said Arlene Mayfield, senior vice president of RentPath and president of Apartment and Homes Divisions. “Mobile Diamond was a direct product of how prospects are looking for an apartment home. The product will only further improve overall mobile functionality and value by maximizing the increased traffic through greater visibility and ultimately generating more leads for our clients.”

For more information about Apartment Guide, please visit http://www.apartmentguide.com and their Facebook page at http://www.facebook.com/apartmentguide. For more information about Mobile Diamond, please visit http://listonapartmentguide.com/mobile-diamond/

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About Apartment Guide
Apartment Guide is the most trusted rental resource that connects apartment consumers to their ideal place to live. With an unmatched search capability, amplified by constantly refined tools and industry insights, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions.

Leading the industry with first-to-market mobile introductions of iPad™, iPhone® and Android™ applications, as well as Reputation Monitor and SocialMedia Manager, Apartment Guide’s multi-platform search capability allows renters and property managers to connect wherever they are, whenever they want, in the medium that works best for them. The brand’s commitment to maximizing owner and manager value makes Apartment Guide a leading multi-family housing industry partner.

Apartment Guide is a division of RentPath, Inc., with headquarters in Norcross, Georgia (outside of Atlanta). For more information, visit http://apartmentguide.com or for advertising information, visit http://listonapartmentguide.com. Also, for additional insight on moving and more, visit Apartment Guide’s blog and connect with Apartment Guide on Facebook, Twitter, YouTube, Pinterest and Google+.

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