Study: 67.5% of America Doesn’t Trust Real Estate Agents

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A new study by Choice Home Warranty finds that 67.5% of Americans distrust real estate agents.

67.5% of America Doesn’t Trust Real Estate Agents

Sometimes seen as sales people set on increasing commissions, real estate agents have long had a credibility problem with consumers. And though it didn’t take a housing bubble to cause this issue, it certainly didn’t help. In fact, young people – those who are least likely to remember a time before the housing bubble and mortgage meltdown – are the most likely to distrust agents.

A recent survey by Choice Home Warranty found that 67.5% of Americans don’t trust real estate agents. Age played a definite factor in the results with approximately 70% of people under the age of 44 answering No when asked “Do You Trust Real Estate Agents?”

Demographically, gender and region had little influence on respondents’ answers. Men and women had a statistically insignificant difference. Those living in rural areas were slightly less trusting of those living in urban and suburban areas.

There was, however, a correlation between the respondent’s age and how trustworthy they deemed real estate agents. Those ages 55-64 trusted agents the most, 42% of the time. On average, individuals ages 18-54 said they trusted real estate agents just 30% of the time.

The full study can be found here: http://www.choicehomewarranty.com/blog/real-estate-agent-study/. ‎

Methodology

The Choice Home Warranty Survey, “Do You Trust Real Estate Agents,” was conducted online using Google Consumer Surveys October 30, 2013 among 1,147 adults (aged 18 and over). Results are weighted by inferred gender, age and geography to reflect the population.

About CHW

Choice Home Warranty offers comprehensive protection plans for homeowners that insure against the high repair cost of major systems and appliances. Learn more about CHW at http://www.crunchbase.com/company/choice-home-warranty. Or visit http://www.choicehomewarranty.com for information about the company’s home warranty plans.

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Ross Hudgens
@ChoiceWarranty
since: 07/2009
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