New EMA / 9sight Research Provides In-Depth Insight into Big Data Based on 600 Use Cases

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Research reveals how organizations are operationalizing Big Data technologies to answer critical business questions and power sophisticated workloads.

Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, and 9sight Consulting, a provider of strategic consulting and thought-leadership to buyers and vendors of BI and Big Data solutions, today released their annual Big Data research report entitled, “Operationalizing the Buzz: Big Data 2013.” Based on research criteria defined by EMA VP of Research, Shawn Rogers, EMA Senior Analyst, John Myers, and 9sight Consulting Founder and Principal, Dr. Barry Devlin, this new report reveals the latest Big Data research from a global pool of respondents who provided details on nearly 600 Big Data projects.

"Tapping into the details of nearly 600 Big Data projects is clearly a unique feature of this research,” said Rogers. “We were able to come away with a clear understanding of project stakeholders, workloads, implementation stages and much more, making this research extremely valuable for end users looking to leverage Big Data.”

Building on the 2012 “Big Data Comes of Age” report, this research examines how Big Data has moved beyond being just a buzzword. Increasingly, organizations are learning how to operationalize various Big Data technologies to answer critical business questions and power sophisticated workloads. This year’s research explores not just the what's of Big Data technologies but also the why’s of use cases, implementation strategies and technology choices, as well as:

Most popular use cases for big data based on nearly 600 projects reviewed in this research

Which Hadoop distributions are gaining traction and which are not

The technical and business-driven-challenges for Big Data projects

Most popular data sources that power Big Data

How organizations are continuing the trend of implementing the EMA Hybrid Data Ecosystem (HDE) in association with their Big Data initiatives

“One of the most interesting and, indeed, unexpected findings was the significant shift in data usage from social media and similar sources in the 2013 survey to machine-generated data this year,” said Devlin. “In a single year, it seems, the Internet of Things has sprung to life!”

The complete “Operationalizing the Buzz: Big Data 2013” research report is available online.

“Big Data: Operationalizing the Buzz” On-Demand Webinar – highlighting key research findings – is available online.

About Enterprise Management Associates
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at or

About 9sight Consulting
Dr. Barry Devlin is founder and principal of 9sight Consulting ( Barry is among the foremost authorities on business insight and one of the founders of data warehousing, having published the first architectural paper on the topic in 1988. With over 30 years of IT experience, including 20 years with IBM as a Distinguished Engineer, he is a widely respected analyst, consultant, lecturer and author of the seminal book, “Data Warehouse—from Architecture to Implementation” and numerous white papers.

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