Alison Goh Named Director of Diversity for Better Homes and Gardens Mason-McDuffie Real Estate

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Chinese buyers accounted for 18% of the $68.2 billion that foreigners spent on homes during the 12 months that ended March 31, says Better Homes and Gardens Mason-McDuffie Real Estate.

San Francisco real estate

Alison Goh will work with BHG's newly formed Chinese e-Team in San Francisco to extend their reach to Chinese investors.

As a Bay Area company, we are the connecting bridge to help US real estate related professionals market to China, and generate revenue by serving the Chinese market.

Alison Goh has been named Director of Diversity for Better Homes and Gardens Mason-McDuffie Real Estate, it was announced today by Ed Krafchow, CEO and Chairman of the company.

“As a Bay Area company, we are the connecting bridge to help US real estate related professionals market to China, and generate revenue by serving the Chinese market,” said Krafchow. “Alison brings a unique set of talents to our company that will strengthen our collective ability to work with foreign buyers and thus increase our global business.”

Chinese buyers accounted for 18% of the $68.2 billion that foreigners spent on homes during the 12 months that ended March 31, according to the National Association of Realtors. China's gross domestic product has grown by high single-digit rates for the past 10 years, producing a lot of wealth for the country's top business people who view U.S. real estate as a safe and stable investment.

In her new role, Allison is working with the company’s newly formed Chinese e-Team in San Francisco to extend their reach to Chinese investors. The eTeam launched their Chinese website last week in Asia - http://www.sfbankhome.com/. Ms. Goh will be expanding this team throughout northern California.

“We are a comprehensive, one-stop shopping service group providing a professional and trusted gateway for sound U.S. real estate acquisitions,” said Goh. “To facilitate our one-stop shopping experience for our valued Chinese investors, we connect real estate buyer’s representatives, mortgage professionals, attorneys, title company, property management services and other services to make sure our clients will have a smooth and easy transaction.”

Alison has been a Realtor for 6 years. She has been a resident of the Bay Area for 13 years, and speaks Japanese, Mandarin and Cantonese and a couple of other Chinese dialects like Foo Juan, Chow Zhou and a tint of Malay.

Alison can be reached at the Fremont branch of Better Homes and Gardens Mason-McDuffie Real Estate at 650-644-8186 or Alison.goh(at)bhghome(dot)com.

About Better Homes and Gardens Mason-McDuffie Real Estate
Our heritage began with the founding of Mason-McDuffie Real Estate in 1887. In 2010, the company was named the 26th largest real estate services firm in the nation (RIS Media), and Number One in the San Francisco East Bay (SF Business Times). The company provides comprehensive solutions to home buyers and sellers, and handled 7,790 transactions in 2011, generating $2.94 billion in sales. Better Homes and Gardens Mason-McDuffie Real Estate is independently owned and operated and includes joint ventures with partners Highland Partners in Piedmont and Montclair, Wine Country Group Realtors in the North Bay, and Tri-Valley Realty in Pleasanton-Hopyard and Ruby Hill. The organization is comprised of more than 1,200 sales professionals in 29 offices. For more information, go to bhghome.com

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Cathy Harrington
Better Homes and Gardens Mason McDuffie
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