Astonish Releases Ground-Breaking Technology: The Multi-Line Center

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Focused on intent-based marketing, the Multi-Line Center uses customer information to serve insurance choices in real time.

Screenshot of one of the beginning stages of the Multi-Line Center

“This technology opens the door for the local agency to have the right conversation with the insured, giving them insight into what other policies the customer is interested in,” remarks John Boudreau, CEO of Astonish.

Astonish, the leader in digital marketing solutions for the insurance industry, is once again catapulting the industry into the future with its latest technology. The Astonish system, designed to help find, sell and keep the modern consumer, has added the “Mutli-Line Center” to its technology platform. This new feature of the company’s Virtual Insurance Office (VIO) based system is the first line of defense to help increase consumers’ financial wellness – and helps insurance agents round out policies, thus driving more sales to a business.

In a world where information is readily at our finger-tips, the modern consumer is looking to have their needs met quickly and efficiently. Insurance professionals realize that the more they can learn about their prospective client before meeting them, the more personal the experience can be. With the Mutli-Line Center, “… geographic, demographic and personal information is utilized to serve users insurance needs in real time,” explains Jesse Freidman, Director of Web Interface and Development at Astonish.

Instead of making the user hunt around the site for the information he might be looking for, the Multi-Line Center provides educational resources and information based on preferences. Gone are the days where someone might leave your site because he could not find what he was looking for.

Using predictive technology, the Multi-Line Center makes recommendations to users in real-time. For example: A user is in need of auto insurance – but the intuitive algorithm that the Multi-Line Center is built around can understand that there are related insurance products that may be useful to this particular individual based on geographic and demographical information. “Might you also be interested in homeowners insurance”, it will ask. Coupled with the Astonish business growth system, the user’s information then allows for intent-based marketing to take place.

At this point, the user can save money by bundling their insurance products and minimize their risks by understanding how they can be best protected. For the insurance agent, their conversation with a prospective client is more personal and the entire experience is fluid and focused on the needs of the consumer. “This technology opens the door for the local agency to have the right conversation with the insured, giving them insight into what other policies the customer is interested in,” remarks John Boudreau, CEO of Astonish.

For Astonish, this is only the beginning. Boudreau expects that this new innovation will only continue to help the company improve the platform that they provide to their customers. “We continue to be focused on providing the most advanced insurance marketing and sales platform for local insurance agencies. The MLC continues to drive that innovation.”

About Astonish
Astonish is on a mission to change its clients' lives by changing their business. The company firmly believes the local distribution channel is the greatest asset of the insurance industry and is dedicated to helping this channel (including insurance agencies, firms, and individuals) adapt to the modern landscape of the Internet consumers in order to thrive and not get left behind.

Astonish has grown to become a leader in providing digital marketing solutions to the insurance industry. Since 2006, Astonish has built a complete business growth system. The Astonish system leverages three main arenas to help their clients grow: marketing, technology, and training.

Contact: Chad Troutman
Director of Marketing, Astonish
401-921-6220 ext. 154
ctroutman(at)astonish(dot)com

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Chad Troutman
Astonish
+1 (401) 773-7468
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since: 12/2008
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