“These advertisers represent the best of the best when it comes to marketing themselves on multiple screens.” Kellie Grutko, Senior Vice President of Marketing, Comcast Spotlight
New York, NY (PRWEB) November 08, 2013
After narrowing the initial field of entries to nine finalists, Comcast Spotlight today announced the grand-prize winners in its inaugural LAMP (Local Advertiser Multi-screen Performance) Awards. The LAMP Awards were created specifically to highlight businesses that have embraced the opportunity to combine local television and online advertising through Comcast Spotlight.
One winner was selected in each of three tiers following an initial judging process by a panel of qualified judges and a public voting period last month (with more than 3,800 votes cast). The first-ever LAMP Award winners are:
-$25,000 and under (annual media spending level): Bottles Beverage Superstore of Mt. Pleasant, SC (in the Charleston market)
-$25,001 to $100,000 (annual media spending level): Goodwill Industries of Silicon Valley (in the San Francisco Market)
-$100,001 and over (annual media spending level): Adventure Aquarium of Camden, NJ (in the Philadelphia market)
“These advertisers represent the best of the best when it comes to marketing themselves on multiple screens,” said Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight. “With media multitasking on the rise, connecting with consumers on TV and online is more important than ever. We’re thrilled to be able to honor the achievements of the companies that are embracing this trend.”
Each grand-prize winner will receive a trip to New York early next year, including an opportunity to meet personal financial expert Suze Orman, host of The Suze Orman Show on CNBC. They will also be presented with commemorative LAMP Award trophies in recognition of their achievement. In addition, samples of each winner’s advertising and an overview of their strategies and results will be posted at http://www.comcastspotlight.com/LAMP.
Comcast Spotlight’s multi-screen advertising solutions combine the ability to deliver messages across approximately 50 demographically targeted television networks and on the award-winning XFINITY.com, the flagship online destination for millions of Comcast customers. Both TV and online advertising can be geographically targeted to reach specific neighborhoods or air across one or more full markets.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Corporation. For more information, visit http://www.comcastspotlight.com.