Bloomingdale’s Aventura & Miami at the Falls and Blue Martini of Brickell Partner This Season for the Launch of Scent-sational

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Bloomingdale’s Aventura & Miami at The Falls and Blue Martini of Brickell Partner this Season for the launch of Scent-sational, A six-week series of events celebrating fun and fashion on girl’s night out, launching Wednesday, November 13th and continuing for six weeks until December 18th 2013.

Nestled in the growing, financial district of downtown Miami, Blue Martini Lounge of Brickell is kicking off their famed Girl’s Night Out every Wednesday night with Bloomingdale's Aventura & Miami at The Falls starting Wednesday, November 13th and running for six weeks. Spanning twelve locations across the nation, Blue Martini is well known for live, musical entertainment and a wide variety of cocktails and menu items, featuring over 40 specialty martinis. Not to mention an extensive lineup of weekly parties
and over-the-top annual events, which have captured the attention of tens of thousands of partygoers throughout the years.

For some women, keeping up with the latest fashion styles and how to pull them off may be tough; fashion trends come and go, and beauty trends fade in and out. But one thing that is always in style is spending quality time with gal pals. The Scent-sational series of events is designed for women and their fierce and fabulous entourages to discover designer products and sample luxury brands, while enjoying a night out in the city. This winter season, Bloomingdale's will showcase a variety of cosmetics beauty sets and designer fragrance gift sets valued at over $300.00 every Wednesday. “This partnership between the upscale department store and the popular establishment is a unique way to reach thousands of women, while aligning with fashion savvy brands through experiential event marketing,” says Allison Seriani of Prime Entertainment Public Relations.

Ladies will have a chance to win the featured gift of the week by participating in a designer draw. Upon entrance into Blue Martini Brickell, all ladies 21 years and older, will receive complimentary champagne along with a free ticket for the designer draw. Then
they will top off the night by being pampered with free gifts and cocktails. Winners will be announced at midnight and featured on social media platforms including Blue Martini’s Official Facebook pages, which engage more than 30,000+ active fans and serve as a resource for consumers. “We are excited to partner with Blue Martini to highlight Bloomingdale's selection of fabulous cosmetics and fragrance lines available at all our South Florida locations,” adds Megan Connelly, Public Relations Manager of
Bloomingdale’s Aventura and Miami at The Falls.

The series will include a stellar lineup of live music and entertainment by some of the biggest names on the local scene including Higher Ground, Libido, Brendan O’Hara Band, DJ Miguel G and more.

About Blue Martini: With locations in Bellevue, Boca Raton, Fort Lauderdale, Kendall - Miami, Las Vegas, Miami - Brickell, Naples, Orlando, Phoenix, Plano, Tampa, and West Palm Beach, Blue Martini Lounge is one of the fastest growing, upscale martini lounges in the nation. Their menu boasts 42 superior martinis, a variety of tasty bites and appetizers and live entertainment weekly. Blue Martini is open seven days a week and has become a popular destination for special events and corporate functions. Each location features stunning, interior décor and three bars to accommodate over 200 guests.

Their famed “Girl’s Night Out,” is a special evening dedicated to ladies where they are invited to enjoy free drinks, discounted appetizers, bottle specials, and live entertainment.

http://www.bluemartinilounge.com

About Bloomingdale’s: Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit http://www.bloomingdales.com.

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Allison Seriani
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