Facebook Recently Reveals New Privacy Changes

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Facebook has relaxed its restrictions on teen users, hoping to court them back; EverSpark Interactive comments on the changes made.

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Facebook rolled out a change to its privacy policy this month, revising how teenagers' privacy will be handled. Denae Olberding, a social media expert with EverSpark Interactive, says the change is intended to appeal to younger users.

The changes allow teen users to make their posts completely public, a first for Facebook according to CNN (10.16.2013). By default, teen accounts remain available only to friends, but teens can activate the public setting if they wish.

That would make their posts and photos visible not only to strangers, but to advertisers harvesting their information. Facebook is already at the center of debates about online privacy and some commentators find the change ill-timed, but Olberding says it's strategic.

“Facebook is bleeding young users,” Olberding said. “Ask anyone in their 40's and young people love Facebook, but ask a high schooler and they've lost interest.”

Other social media services like Tumblr and Twitter don't regulate whether teens can post to the public, and Olberding says those sites are stealing teens away from Facebook. But she's cautious not to mistake correlation with causation.

Will the new policy really change anything for Facebook's future? Olberding says she doubts it.

“What's drawing teens away isn't a limit on their posting rights, it's that other platforms offer more than Facebook does,” she said.

About EverSpark:

Everspark Interactive is an all-in-one SEO, marketing and online media firm that specializes in creating gripping, keyword-laden copy that will attract attention from both search engines and live customers. The company can be reached at (770) 481-1766.

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Denae Olberding
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