DNA Response, a Multi-channel Commerce Company, Announces Exclusive U.S. Online Marketing Agreement with Kbiz, a Major Asian Trade Organization

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DNA Response and Kbiz Corporation, the US branch of the Korea Federation of Small and Medium Business, agreed to work together to introduce many innovative and uniquely designed consumer products from Korea to the US. Kbiz will supply the appropriate products from its 3,800 members, and DNA will provide the expertise in the US multi-channel commerce industry.

KBIZ, Non-Profit Association in Korea Representing SMEs

DNA Response, a multi-channel commerce company, announces exclusive U.S. online marketing agreement with Kbiz, a major Asian trade organization.

DNA Response will help Kbiz Corporation, US branch of the Korea Federation of Small and Medium Business with 3800 members, to generate incremental revenue by marketing their products through online channels in the U.S.

According to DNA CEO and Founder, Ranjit Mulgaonkar, “Korean consumer products from large companies such as Samsung and Hyundai are well known in the U.S. market, but until now, it has been costly, difficult and risky for small and medium sized businesses to try to sell their products in the U.S. With Kbiz shouldering the risk and buying inventory from Korean SMBs to sell in the U.S., we can expose their products to more than 300 million shoppers on 19+ online marketplaces such as Amazon and eBay in as little as two weeks.”

DNA Response will leverage online marketplaces as the initial U.S. online sales channel for Kbiz members. Based upon the sales rate and consumer profile for the products, inventory may be marketed through additional U.S. online sales channels such as custom-built eStores, Direct Response TV, home shopping TV networks, brick and mortar retailers, catalogs and more.

“DNA makes it possible for us to quickly provide a turn-key solution for our interested Kbiz members to enter the U.S. online market. They have a staff with expertise in all aspects of multi-channel commerce. This means we do not have to hire and train a staff of our own, which would be slow and expensive. Now, our members can sell their products through U.S. online marketplaces swiftly,” says Jaejin Kim, President of Kbiz Corporation, based in Los Angeles, CA.

Established in California, Kbiz Corporation is a US operation of the Korean Federation of Small and Medium Business, headquartered in Seoul, Korea - a global organization carefully tied to the Korean Government. To support their members’ U.S. marketing efforts, Kbiz Corporation is additionally opening a showroom in Beverly Hills to promote their high-end products in categories such as health & beauty, fashion accessories and more, to both consumers and retailers.

About DNA Response, Inc.

DNA Response, Inc. (DNA,) was founded by executives from Amazon.com, and helps consumer product manufacturers rapidly increase sales through multiple online channels, on a pay-for-performance basis. DNA helps its clients sell products directly to consumers through 19+ online marketplaces, custom-built e-stores, direct response TV, home shopping networks, popular TV shows, home shopping TV networks, big box e-tailers and deal sites. DNA provides online marketing and unified order management for processing and fulfilling orders, and a dashboard so clients can see what is happening with their online business in real time. DNA’s turnkey solution helps its clients generate incremental revenue while reducing operating costs

About Kbiz Corporation

Kbiz is the largest nonprofit business association in Korea representing SME’s - Small and Medium size Enterprises. The LA branch office opened in September, 2012, with a mission to provide a business infrastructure and platform to facilitate business between companies in Korea and the U.S. Currently, Kbiz is importing a wide range of products from Korea to be distributed in the U.S. market. In order to enhance direct customer experience, Kbiz is opening a retail store in Beverly Hills, California (K.Soho – http://www.ksohoBH.com – 425 N. Beverly Driver, Beverly Hills, CA 90210.

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