(PRWEB) November 12, 2013
EverSpark Interactive oversaw the successful rebranding of Elliot Silver's domain investing website this month.
The rebrand moved Silver's popular website from its old identity as Elliot's Blog to a new home at DomainInvesting.com. EverSpark advised Silver and his web team and the transition was carried out smoothly.
Jason Hennessey, founder and CEO of EverSpark Interactive, says his firm frequently helps growing businesses optimize their websites and knew that a complete domain change comes with special challenges.
“It's not just forwarding the old URL to the new one,” Hennessey said. “Every internal link in the website has to be updated, even in old blog posts. And there's a huge checklist of other things to change around the web, like Facebook and Twitter accounts or business listings.”
But Silver says the rebrand was executed flawlessly.
“Rebranding my blog was a big decision for me, and it took quite a bit of planning to do,” he said. “EverSpark's team provided me with great advice and guidance. It went as smoothly as possible, and I attribute that to the experience of the EverSpark team.”
Silver was so happy with the project that he turned it into a how-to article for others who want to change domains.
Hennessey said the experience was just as positive for his team.
“Elliot is one of the most influential voices in the domaining community,” he said. “We were honored that he reached out to us to help transition his site and maintain his search rankings. We congratulate him on his successful rebranding.”
Hennessey says the new domain will improve the amount of search traffic Silver receives, and will make it easier for him to feature other experts on his site without their work being confused with his.
“A personal blog can be the right choice early in a business' life but it can make growth difficult,” Hennesseey said. “We expect that DomainInvesting.com is going to see a lot more new business.”
EverSpark Interactive is an all-in-one SEO, marketing and online media firm that specializes in creating gripping, keyword-laden copy that will attract attention from both search engines and live customers. The company can be reached at (770) 481-1766.