2013 Mega Event: SoLoMo Strategies for Engaging the Digitally Active Traveler

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Airline, Loyalty and Travel Executives from Across the Globe Discuss Innovative Travel Technology Trends, the Future of Airline Revenues and Loyalty Programs

Airline Information, a globally recognized leader in commercial aviation conferences, will host its 9th Annual FFP Conference and 4th Annual Mega Event in Vancouver, Canada from November 12 through 14, 2013. The conference will bring together over 500 of the leading executives from the airline, travel, loyalty and co brand card industries to discuss the future of travel innovations.

Dedicated to helping global airlines, loyalty programs and travel brands learn how they can best leverage emerging opportunities to revolutionize traveler engagement, customer loyalty and increase ancillary revenues, the 2013 Mega Event will focus on the traveler engagement powerhouse of SoLoMo. Mobile, social and travel experts will discuss how SoLoMo (Social, Local and Mobile) can help airlines and travel providers become relevant, profitable and synced with travelers in the age of mobile commerce and connectivity.

“The last twelve months have shown the travel industry just how important SoLoMo can be in driving revenues and engaging more deeply with travelers,” said Christopher Staab, Managing Partner for Airline Information. “With more than two-thirds of passengers now travelling with several mobile devices at once, the potential to deliver personalized travel-relevant or location-based offers, entertainment, or shopping opportunities through their own devices and across emerging channels has never been greater.”

Sponsored by ICLP and Collinson Latitude, the 2013 Mega Event brings together three conferences into a single event with keynote speakers from Virgin Australia, Vueling and Air New Zealand, covering:

  •     Frequent Flyer Program “FFP” Loyalty Conference:
  •     Ancillary Merchandising Conference (AMC):
  •     “Co-Brand card” Partnerships Conference:

The 2013 Mega Event will also play host to the 2013 Mega Awards, sponsored by MasterCard. Taking place on November 13, 2013, the annual gala recognizes airline executives and industry professionals with the best loyalty, ancillary revenue and co-branded travel card efforts of the year and the campaigns they produced.

The Mega Awards were created to honor genuine innovation in the airline and travel industries. The 2013 judging academy is presided over by Chief Judge Patrick Murphy, industry veteran and former Chairman of low-cost carrier pioneer, Ryanair.

“This is a transformational time for the travel industry, and MasterCard is excited to participate in the discussion at this year’s Mega Event, as we recognize the innovators that are moving the industry forward,” said Carlos J. Menendez, Group Executive for Global Consumer Products, MasterCard. “At MasterCard, we’re also continuously investing in the features and benefits that matter most to consumers, and providing our partners with the product development flexibility to differentiate within a competitive marketplace.”

To register for the 2013 Mega Event, please visit http://www.ffp-amc.com.

For media inquiries or to arrange an interview with Airline Information, please contact: Vanessa Horwell at 305.749.5342 x232 or vanessa@thinkinkpr.com or Danielle Mason at 305.749.5342 x235 or dmason(at)thinkinkpr(dot)com.

About Airline Information
Airline Information is an established innovator in commercial aviation management conferences and publishing. Over 200 airlines regularly attend Airline Information conferences and forums worldwide. The firm provides airline professionals and industry suppliers with free high-quality online publications as well as professional guidebooks and management consultation in loyalty, and ancillary revenue development. For more information please visit: http://www.airlineinformation.org.

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Vanessa Horwell
ThinkInk PR
+1 305.749.5342 Ext: 232
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Danielle Mason
ThinkInk PR
305.749.5342 235
Email >