TrustSphere Launches Messaging Intelligence for Salesforce on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace

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TrustSphere leverages the power of CRM analytics to deliver sales insights and collaborative selling capabilities for salesforce.com customers

Our Messaging Intelligence for Salesforce application enables clients to leverage previously ‘unrecorded intelligence’ which otherwise lies latent within their communications infrastructure to improve the effectiveness of their sales organizations.

TrustSphere (http://www.trustsphere.com), a pioneer of next-generation ‘Messaging Intelligence’ solutions, announced it has launched Messaging Intelligence for Salesforce on the Salesforce AppExchange. The application bridges the gap between interactions that happen in email and those recorded in the customer relationship management (CRM) system for customers and sales teams. The application has been designed to improve collaborative selling and the overall customer experience by ensuring sales teams have more complete context for all activities, leading to increased deal closing effectiveness, forecasting accuracy and streamlined customer relationship management.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps,
Messaging Intelligence for Salesforce is now available on the AppExchange at http://www.appexchange.salesforce.com/.

“Communication is at the heart of the sales process, particularly in the business-to-business sales environment. It is well known that typically less than ten percent of all actual interactions with customers and prospects are ever recorded in today’s CRM systems. Our Messaging Intelligence for Salesforce application enables clients to leverage this previously ‘unrecorded intelligence’ which otherwise lies latent within their communications infrastructure to improve the effectiveness of their sales organizations,” said Manish Goel, CEO of TrustSphere. “Analyzing the actual cadence of communication activity between sales teams and their customers and prospects without compromising individual privacy is a fine balance, however when done correctly provides clients with powerful insights which enhance real-time decision making.”

"CRM systems are valuable for virtually any organization, but it is broadly accepted that typically less than ten percent of customer interactions are formally recorded in today’s CRM systems. If the information trapped in communications systems can be captured, analyzed and presented, CRM becomes much more valuable by creating a synergy between it and the communication flows that otherwise would not be known to decision makers,” said Michael Osterman, principal at Osterman Research.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social and mobile era,” said Leyla Seka, vice president, AppExchange and Partner Operations, salesforce.com. “By leveraging the power of the Salesforce Platform, TrustSphere provides customers with the vital customer relationship analytic capabilities needed to help improve sales operations and accelerate business success.”

"Sales organizations often have a ‘shadow network’ of email managed outside of CRM that is often vital to closing deals and maintaining customer relationships," states Hyoun Park, principal analyst, Nucleus Research. “TrustSphere shines a light on these previously-hidden communications by showing the full network of connections that each salesperson builds and the resulting analytics around this network. With this sales intelligence launch, companies can now have greater visibility to the breadth and depth of relationships that successful sales people create, regardless of whether they have had the time or the inclination to record these communications in their CRM system.”

About Messaging Intelligence for Salesforce
Messaging Intelligence for Salesforce enables the automatic capture of customer relationship analytics – based on interactions between sales teams and their customers and prospects - without requiring any change in behavior or additional effort on the part of sales professionals. Messaging Intelligence for Salesforce operates transparently and behind the scenes to analyze the communication activity which is occurring between the organization and its customers and prospects. This improves visibility over actual activity for sales people as well as enabling more accurate and effective sales management. It ensures that opportunities are not accidently ignored. It ensures that account executives have a much more complete view of what activity is occurring with their accounts from right across the organization, not just activity from other licensed CRM users. This insight is invaluable to both sales and marketing managers who can not only identify accounts which need attention but also accurately recognize when communication has lapsed with key accounts and prospects, enabling re-engagement to occur.

About the AppExchange
The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

About TrustSphere
TrustSphere is a pioneer in ‘Messaging Intelligence,’ a next-generation approach to providing valuable and actionable insights for sales, security and risk applications. The company was recognized as a ‘Cool Vendor’ in 2011 by Gartner and its award-winning solutions have proven their industry-leading capabilities in major deployments with large corporations and major government organizations. TrustSphere is an IBM Business Partner and the company’s solutions are available through a growing number of business and technology partners across the globe. The company has offices in Singapore, New York, Sydney and London.

For more information on TrustSphere and its solutions visit the company’s website at http://www.trustsphere.com.

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Twitter: @TrustSphere
LinkedIn: http://www.linkedin.com/company/trustsphere

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Elizabeth Botes, VP Marketing
TrustSphere
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