Using a Professional Male or Female Voice Talent Increases Retention on Business Phone Systems New Study Finds

Share Article

New research by voice casting website The Voice Realm has shown that utilizing a professional voice actor extends the time a caller stays on hold. For one week in October 2013, three hundred calls were monitored and the results showed callers stayed on the line longer when a professional was used.

Professional Voice Overs on Phone Greetings can Mean More Money for Business.

Professional Voice Overs on Phone Greetings can Mean More Money for Business.

When the system was changed to a professional voice actor, and then another 150 calls were tallied, that number dropped to just 4, where the caller did not wait for human assistance.

The days of grabbing the receptionist to record a company’s on-hold message should have been over years ago, but many are still failing to see the business being lost by presenting an unprofessional image through amateur voice recordings.

Voice recording service website, The Voice Realm, conducted the research by changing their own phone greeting from one of their own professional talent’s to their accountant’s untrained voice.

For the study, the agency’s 1800 toll free number was changed from Monday morning the 4th of October 2013 until they hit 150 calls. Of those 18 callers failed to hold whilst being connected to a live human for assistance.

When the system was changed to a professional voice actor, and then another 150 calls were tallied, that number dropped to just 4, where the caller did not wait for human assistance. Those missed callers likely resulted in the loss of thousands of dollars in missed revenue.

The simple resolution is to employee the services of an experienced voice talent. This can actually be one of the cheapest parts of a marketing campaign that has one of the most positive effects.

Casting Agent Robert James says callers are a captive audience, and opportunities should not be missed. “The voice is an extension of the company's brand; it adds a personal connection between the caller and the business. Having a sophisticated sounding human voice has been proven to decrease the chances of a caller hanging up. Plus, using a voice over that has been recorded in a studio also gives a better sound quality, which enables the message to get through.”

Mr. James continues, saying the website offers a solution to small and large business that may have never hired a voice actor before. “Clients have the benefit when using an online voice recording service to select their phone greeting voiceover talent because they get to listen to many different voices all in one go. The process is so simple. Write up a simple and straightforward script, and get a pro to record it.”

The automated service leads the customer through step by step, from auditioning voice actors for free, to making payment, uploading the script and then receiving the quality audio file within 24 hours.

The Voice Realm lists over 700 of handpicked male and female professional voice actors from around the globe, in a growing number of accents and languages.

Users can quickly find the perfect voice actor for phone greetings, professional on-hold messages, interactive voice prompts (IVR,) radio or TV commercials, PowerPoint narrations, internet videos, web explanation, in-store announcer, voice over services, or training videos and more.

The casting service is free and rates for phone systems are buyout, meaning that once paid for the client has unlimited use of the recording.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robert James
Follow us on
Visit website