'Black diamonds are typically more difficult to cut than normal diamonds and they create an air of elegance and prestige because so few people own black diamonds,' said Joe Avianne.
New York (PRWEB) November 11, 2013
New Orleans Saints running back Mark Ingram Jr. scored big while expanding his fine jewelry collection.
The former Heisman Trophy winner is redefining men’s jewelry with his taste in black diamond jewelry. His most recent purchase through New York City jeweler Avianne & Co. is a black diamond chain set, which includes a bracelet, chain and ring, and retails for $120,000.
His 36-inch black diamond chain features more than 300 carats in diamonds, each of which is five carats. Avianne & Co. has seen a rise in purchases of jewelry that features the more rare black diamond.
“A lot of time goes into preparing a black diamond to be set in a piece,” said Joe Avianne. “Black diamonds are typically more difficult to cut than normal diamonds and they create an air of elegance and prestige because so few people own black diamonds.”
Other celebrities enjoy jewelry featuring black diamonds in their pieces. Recently, Anthony "Romeo" Santos who bought a $30,000 black diamond necklace with a 117 carat total diamond weight from Avianne & Co.
Ingram’s purchase also includes a Cuban link chain created with 14-karat yellow gold for $25,000. The Cuban link was popular in the 1980s and 1990s and has increased in popularity as more and more celebrities add them to their wardrobes.
“Items such as Cuban link chains are seeing a significant resurgence as a result of contemporary tastes,” said Avianne. “Being the jewelers of choice for many celebrity fashion icons, we always must ensure that our designs remain at the forefront of en vogue styles.”
Ingram completed his purchase with a mini rope chain and a customized Jesus pendant.
In Manhattan’s famed Diamond District, Avianne & Co. Jewelers is a premier fine jewelry source for celebrities, entertainers and athletes. First- and second-generation immigrants founded the family business in 1999 and Avianne & Co. has since built a reputation for custom and high-end pieces including elegant diamond necklaces and bracelets, exquisite engagement rings and wedding bands, watches and chains for its celebrity and executive clientele. Famous personalities purchase custom jewelry exclusively from Avianne & Co., including Derrick Williams, Ne-Yo, Lil Wayne, Cam’Ron and Nicki Minaj, and those pieces are featured in major news outlets including Forbes and XXL. Avianne & Co. survived the economic recession at a time when historic jewelry businesses were shutting down in the heart of America’s NYC Diamond District. Avianne & Co.’s store is located on West 47th Street between 5th Avenue and 6th Avenue (Avenue of the Americas) in midtown Manhattan, within walking distance of many New York attractions. For more information, visit http://www.avianneandco.com or call 888-243-4344.
For additional information, interview and image requests, contact Axia Public Relations at 866-999-2942, ext. 700.