Learn How to Successfully Move to a Subscription Model

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Vindicia CEO, Gene Hoffman & President of vimeo, Dae Mellencamp Speak at IGNITION: Future of Digital, BI's Flagship Event

Dae Mellencamp, president of vimeo, will have a frank discussion with Gene Hoffman, CEO of Vindicia on Tuesday about her company’s move to a subscription business model during an intimate lunch with high level executives at the Business Insider Ignition conference in New York. vimeo, a U.S. based video sharing site, was founded in 2004 and moved from an advertising based revenue model to a subscription based model with the assistance of SaaS billing platform, Vindicia. The lunch will occur at 12:40 on Tuesday November 12, at the Time Warner Center, in New York City.

The two executives, whose companies work in concert on vimeo’s successful subscription model, will discuss how the move from traditional advertising revenue was made in the session entitled: vimeo in the Vanguard of Subscription Video. As more companies take subscription services online, Video on Demand continues to garner tremendous attention, and stands to be “the next hot thing in digital media.” The vimeo story includes focus on business growth and the leap from traditional to unique revenue models.

Vindicia delivers the subscription commerce billing platform that supports digital assets with a flexible, reliable enterprise solution. The company’s proprietary technology has quickly customizable decline recycle, acquisition and retention strategies that assist vimeo and other companies running subscription businesses. Vindicia’s unique solution enables online video providers to build and monetize perpetual direct customer relationships, building reliable revenue streams.

A yearly event, Business Insider’s IGNITION: Future of Digital brings together 700 senior executives from the worlds of technology, media, entertainment, investing, finance, and the Internet to explore the emerging business models of digital media.

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Michele Tivey
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