New York, NY (PRWEB) November 11, 2013
Mashable and Collective Digital Studio (CDS) announced today a new partnership designed to bolster Mashable’s position as the leading source for news, resources and entertainment for the Connected Generation. As a part of the partnership, CDS will develop, produce and distribute new original video programming under the Mashable brand. The new shows will be distributed on YouTube, through a newly revamped Mashable channel and on Mashable.com. CDS and Mashable will also collaborate to monetize the new content and channels through media sales and sponsorships.
The partnership with CDS adds to Mashable’s ongoing expansion of video programming, which includes the in-house production of highly sharable clips, original shows and branded content that is currently viewed more than 5 million times per month across platforms.
The new channel will present Mashable’s innovative storytelling, commentary and voice in fun and entertaining formats that leverage some of YouTube’s most prominent personalities. This latest partnership will be another power tool in providing entertaining and informative content to Mashable’s audience and the Connected Generation at large.
“The leading media companies and brands of the future will need to engage with consumers across an unprecedented number of devices in a multitude of formats,” said Adam Ostrow, Chief Strategy Officer of Mashable. “We believe that video will be central to that evolution, and that CDS, with its broad depth of talent and production expertise, is the ideal partner to help establish Mashable’s video offerings within the YouTube ecosystem and with our existing audience of 22 million unique visitors each month.”
“Millennials are becoming increasingly more difficult to reach through traditional media…” said Dan Weinstein, President of CDS. “We think there is an incredible opportunity, particularly with a brand such as Mashable, to create the premiere hub for the socially savvy, always on, web-culture obsessed millennial audience… a mix of entertainment, information and commentary tailored specifically for them and delivered in the manor in which they are accustomed.”
The new channel and programming will launch in early 2014 and will feature a mix of established online personalities as well as fresh new voices and formats. This partnership brings together two leading digital media companies to create a unique and powerful offering for the coveted 18-34-year-old demographic.
About Mashable
Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's 22 million monthly unique visitors and 13 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.
About Collective Digital Studio
Collective Digital Studio (CDS) is one of the preeminent multi-channel digital networks, producing, distributing and marketing digital content geared to the coveted millennial generation. CDS boasts some of the top digital content channels across comedy, entertainment, music and food and a talent line-up that equates to a true “Dream Team” of digital influencers led by: Dane Boedigheimer (The Annoying Orange),Freddie Wong & Brandon Laatsch (FreddieW), Harley Morenstein (Epic Meal Time), Rhett Mclaughlin and Link Neal (Rhett & Link), Hannah Hart (My Drunk Kitchen), and Megan and Liz Mace (Megan & Liz). Headed by this line-up of Internet stars, CDS' content currently garners more than 200 million views per month across its network of more than 150 premium channels that it exclusively distributes and monetizes. The Studio's ability to work with its talent on seamless, authentic brand integrations has consistently attracted the attention of Madison Avenue and industry heavyweights ranging from Dodge, Samsung and Gillette, to Sprint, Dole, 20th Century Fox and Paramount, who have turned to CDS to develop impactful digital video marketing initiatives.